Strategy & Insights CPG Specialist

Analytics Bangalore, India


Job Description: Strategy & Insights CPG Specialist - India

Type: Direct Hire | Years of Experience: 1+ - 4 yrs | Location: Bangalore


Position Summary:

As a support member of the Strategy & Insights group, the Strategy & Insights CPG Specialist member will have the opportunity to gain insight into the growing industry of online promotions and digital media. This person works closely with Strategy & Insight team members to plan and launch promotion and media campaigns, ensure data quality, and aid in production of campaign reports.

Position Responsibilities (not limited to):

  • Assist SIT team in scoping and creation of promotional campaigns
  • Size audiences for targeted coupon offers using a self-service portal:
  • Create different audience segments in internal user interface by referring to proposal.
  • Complete proposals with audience sizes and upload documentation with recommendations to Salesforce and notifying relevant parties.
  • Create cases in Salesforce to notify when user codes need to be generated.
  • Respond to new or re-opened requests and escalations in a timely fashion.
  • Pull offer level redemption data to aid in Targeted offer budget estimates
  • Assist SIT team in scoping and creation of media campaigns
  • Utilize internal custom interfaces or proprietary asset management tools to pull appropriate penetration metrics for measurement feasibility.
  • Work closely with the SIT team to help the team achieve quality goals -
  • Quality checking or UAT for web based campaign content.
  • Identify opportunities, create & implement productivity and quality process improvement plans.
  • Building process documents for training needs.
  • Promotion and Media campaign recap support including:
  • Source images of campaign creative elements including images of coupon offers and media units for client deliverables,
  • Data integrity checks on Media Performance Report on total impressions, clicks, click thru rate across media platforms.


Position Qualifications

  • Strong Microsoft Office skills – particular focus on Excel for exact precision in data input & output (data processing and database management)
  • Experience in working with any web based operations or syndicated data portals
  • Knowledge of SharePoint and Digital Asset Management technologies
  • Proficiency in remote work communication & internal social networking tools (e.g., IM platforms, e-Mail, WebEx, Salesforce Chatter and common conference call utilities)
  • Good to have – knowledge of trending domains like Retail, e-Commerce, Catalogue, web content management, digital advertising/campaign management – mobile, email, etc.,

Soft Skills:

  • Comfort with some degree of ambiguity and confidence to make data based assumptions while documenting assumptions
  • High energy individual who thrives in a fast-paced environment, is team-oriented + cross-functional and takes initiatives
  • Strong attention to detail and results driven time-management skills – prioritization as well as coordination
  • Excellent organizational skills - Capable of managing multiple deliverables and timely completion of assigned tasks
  • Must be willing to maintain ownership and clearly communicate challenges as well as any process improvements
  • Experience in working with stakeholders based out of US time zones is a PLUS


  • Bachelor’s degree in retail, operations management or related discipline
  • Excellent oral & written communication skills
  • Diploma or Certificate in DTP, MS Office, Project Management, Media and Communications is a PLUS