Email Marketing Specialist

Marketing Requisition ID 4719 Pune, India

Description

Email Marketing Specialist - Pune

 

 

Job Responsibilities

  • Design, proof, and implement branded email content for individual and mass communications with various divisions, departments, and internal stakeholders
  • Plan, implement, and launch campaigns to support lead generation initiatives
  • Build and execute lead nurture campaigns and email automation workflows to drive performance metrics through the funnel
  • Maintain content, data, journey development, and user roles within Marketo
  • Create email copy based on directives from internal stakeholders
  • Oversee Marketo including process development/improvement, user role management, database management, and journey building
  • Develop timely and recurring reports regarding email campaigns by working with internal stakeholders to determine key metrics, and delivery
  • Oversee process development for the creation and delivery of internal email templates
  • Collaborate with Marketing team members to facilitate email development projects including sourcing content, graphic design, and web-related development
  • Maintain compliance and review standards as they apply to company email/website and ensures proper approvals are received on public communications and advertisements
  • Perform other duties as required and assigned


Required Experience:
 

  • 2+ years of demand generation, preferably in SaaS software and/or B2B market
  • Marketo certification required
  • Bachelor's Degree preferably in Business, Marketing, Communications or related subject required
  • Salesforce CRM experience required
  • Highly computer literate and proficient with MS Word, Excel, and Outlook required
  • Experience developing, designing, and launching email campaigns
  • Knowledge of HTML, CSS, and SQL
  • Strong understanding of reporting metrics as they apply to email
  • Experience testing, and developing solutions for email communication across various ESPs
  • Knowledge of email best practices
  • Exceptional communication and project management abilities, to manage complex and competing priorities
  • Ability to adhere to compliance procedures for review and approval
  • Excellent interpersonal skills, professional presentation skills, demeanor and ability to interact with all organizational levels
  • Ability to clearly articulate and express ideas; must possess strong corporate writing capabilities
  • Ability to work independently and partner effectively within and outside of the immediate team to achieve desired business results

 

EEO Employer/Vet/Disabled