Senior Manager, Field Marketing

Marketing Requisition ID 5304 Foster City, California Arizona california colorado Washington, Washington

Description


Qualys is looking for an exceptional Sr. Field Marketing Manager to join our fast-growing Americas Field Marketing Team.  The ideal candidate will be a great collaborator, communicator, and has a proven track record for successfully managing field programs from beginning to end.  They will help to plan and execute regional marketing activities that build pipeline and drive revenue.

 

Working closely with the regional sales teams, product marketing and campaigns team this go-getter will be responsible for designing and executing an integrated marketing plan to generate pipeline, with a high focus on new business, and expanding current accounts for the Western region and Canada.  This is a wonderful opportunity to join a great team and contribute to Qualys growth!

 

 

What will you be doing?

  • Work hand in hand with field Marketing, product marketing, campaign marketing and regional sales leadership in the planning and execution of marketing activities and campaigns
  • Build local marketing plans, manage plan to budget and update weekly marketing planning documents
  • Work closely with region VPs to develop campaigns tailored to the immediate needs of local markets and their accounts
  • Own end to end event logistics for regional events and tradeshows, including all sponsorship deliverables, staff schedules, event briefing docs, event communications and promotions, ensuring the event is executed flawlessly
  • Ensure event follow up communication, list upload, thank you emails, and leads are tagged properly to the marketo/salesforce campaigns and ability to track ROI back to campaigns
  • Build event assets (landing pages, registration forms, email invites, target lists, etc.) and ensure they are done early enough for successful event execution.
  • Monitor to ensure campaigns/events are posted in the external event calendar and all necessary back up documentation, event descriptions, P.O.s and event cost are updates in Salesforce.
  • Work with Legal and Purchasing for contract and purchase orders needed for regional activities

 

Requirements:

  • Bachelor’s Degree in communications or marketing preferred
  • 5-7 years experience in field marketing and/or events marketing role
  • Good understanding of Microsoft Office, Salesforce, Splash and Marketing Automation tools
  • A team player with a willingness to learn and take ownership of tasks
  • Strong attention to detail and great communication skills
  • Experience with digital marketing is a plus
  • Ability to manage multiple projects/campaigns concurrently
  • Comfortable communicating in a range of environments from C-Level to practioners
  • Have a “can do” positive approach while possessing a desire and ability to work in a fast paced, goal oriented high growth sales environment
  • Willingness to travel

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