Email Marketing Specialist

Marketing Requisition ID 6555 Pune, India

Description

Email Marketing Specialist –

 

Job Responsibilities – 

  • Serves the marketing automation system, including the execution of email programs, nurture campaigns & webinars to ensure efficiency, data quality, and accurate campaign flows.
  • Initiate and manage regular webinars end-to-end in collaboration with internal stakeholders (marketing, sales, content, product management, etc.)
  • Create and manage webinar content calendar that aligns with marketing team KPIs.
  • Partners with Events teams / Demand Gen team to translate marketing requirements to create functional campaigns within marketing automation and CRM systems.
  • Ensures all programs support best practices and benchmark results for communications quantity and frequency to avoid prospect/customer fatigue.
  • Manages Qualys’ email reputation and performance to ensure best practices are maintained. Routinely audits user practices to ensure compliance.
  • Ensures data hygiene standards are maintained, including list importing, exporting, updating, and cleansing data, as needed, to ensure quality.
  • Collaborate with Marketing team members to facilitate email development projects including sourcing content, graphic design, and web-related development
  • Maintain content, data, and journey development within Marketo
  • Provides documentation and training to support end users.

 Requirements –

  • Bachelor's Degree preferably in Business, Marketing, Communications, or related subject required
  • 2 years of experience in Relevant marketing data analysis experience, including Marketo or other relevant Marketing Automation Tool experience.
  • Experience with leading webinar platforms such as (but not limited to) ON24.
  • Exceptional communication and project management abilities, to manage complex and competing priorities

EEO Employer/Vet/Disabled