Advocacy Marketing Manager

Marketing Remote, United States


Description

Position at Quadient

Responsibilities:

  • Build and manage an online community to develop rapport with customers to increase renewals, referrals, and cross-sell and upsell opportunities
  • Assist in driving customer engagement and communication programs, such as in- person/virtual events, workshops, annual conferences, awards programs, onboarding and ongoing nurture campaigns
  • Connect with customers to ensure continued education and success throughout the relationship lifecycle
  • Identify key customers that can act as a marketing channel through case studies, speaking opportunities, etc.
  • Help marketing and sales meet business objectives through customer advocacy initiatives
  • Manage and maintain engagement and advocacy programs; continually recruit new customer advocates
  • Manage and promote a library of up-to-date customer success stories
  • Develop a customer lifecycle campaign program and work with marketing operations to implement
  • Create special marketing content for account management/customer success to help at risk customers with training
  • Provide product feedback given by advocates to the CSO teams

Requirements:

  • Bachelor’s degree with emphasis on communications, marketing, and business
  • 5+ years of experience in demonstrated cross-functional leadership in the delivery of a comprehensive customer advocacy program
  • Previous Advocacy Marketing, Customer Success, or Social Media Management experience
  • 5+ years of technical knowledge of the latest customer advocacy platforms. A proven track record of building communities using Influitive is preferred
  • Experience creating and executing a successful customer reference program
  • Experience engaging with client and internal executives, including preparation of briefing materials
  • Ability to write effective copy is a necessity
  • Strong English language skills are a must. Strong written French, German and / or Spanish is an asset