Content Marketing Specialist – Worldwide

Marketing Milford, United States


Description

Position at Neopost

The Content Marketing Specialist oversees marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer experiences. This role is typically assigned to a business solution.

This individual is an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement. The position collaborates across marketing and Customer Solution Office (CSO) to help define both the brand story and the story as interpreted by customers.  This role reports directly to the Content Marketing Director.

Responsibilities:

 

  • Own the content marketing function for the Mail Related Solutions (MRS) portfolio
  • Ensure (assigned) content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video, print and in-person. This is to be done for each buyer persona across all target verticals
  • Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy is a must
  • The development of a solution-specific content calendar and defining the owners in each vertical to persona groups
  • Ownership over the development and publication of product and vertical key messaging to help support key strategic business objectives, working closely with sales and product marketing management
  • Integration of content activities across corporate marketing campaigns
  • Conducting ongoing usability tests to gauge content effectiveness. Gathering data and handle analytics (or supervise those who do) and make recommendations based on those results
  • Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics
  • Conducting periodic competitive content audits
  • Work closely with Sr. Graphic Designer and Director, Digital Marketing on all creative and branding initiatives to ensure a consistent message across channels

 

Requirements:

  • University degree in business, communications or marketing
  • Minimum 5 years demonstrable content marketing experience in a B2B environment
  • Proven editorial skills. Outstanding command for the English language. Multi-lingual is a plus
  • A writer and a storyteller. The ability to create engaging stories using words and images
  • A project manager. You are able manage a number of complex projects and deliver against tight deadlines
  • A content-repurposing guru. You have the ability to revitalize top-performing content in new and unique ways to drive incremental value
  • A B2B content marketer. You understand where content fits into the B2B marketing funnel, how to measure the ROI and communicate the results
  • Tech-savvy. In this role you must be able to work with multiple technology platforms including Marketing Automation Systems (Pardot), Content Management Systems (Drupal) and more to publish and promote content across all channels
  • An executor. Execution is imperative on this high-performing team
  • A team player with a positive attitude
  • A willingness to embrace change and to adapt strategies on the fly

 

Additional Information:

  • Location(s): This position can be located in North America or Europe (English writing is a must)
  • Relocation: Yes, depending on candidate
  • Visa sponsorship: Yes, depending on candidate
  • Hiring manager: Stephanie Clarke