Sr Product Marketing Manager

Analytics Business UnitRemote, Ottawa, ON Toronto, ON


Description

What makes us Qlik?

 

A Gartner® Magic Quadrant™ Leader for 15 years in a row, Qlik transforms complex data landscapes into actionable insights, driving strategic business outcomes. Serving over 40,000 global customers, our portfolio leverages pervasive data quality and advanced AI/ML capabilities that lead to better decisions, faster.

 

We excel in integration and governance solutions that work with diverse data sources, and our real-time analytics uncover hidden patterns, empowering teams to address complex challenges and seize new opportunities.

 

We were also recognized as one of National Capital Region's 2024 Top Employers in Canada, read on to see why!

 

 

The Senior Product Marketing Manager, Qlik AI/ML Role

 

Qlik is looking for someone with a unique combination of business, technical, and marketing expertise to join the Qlik Analytics Product Marketing team. Reporting to the Senior Director of Product Marketing, the Senior Product Marketing Manager, will be responsible for aligning key stakeholders across diverse business, product, and go-to-market teams through collaboration and effective communications to support Qlik’s rapid growth in AI driven analytics.

 

The successful candidate for this role will marry our business goals and product capabilities with the market by tracking trends, identifying customer needs, and monitoring competitive activity. They will create strong product positioning, messaging, and content targeting specific market segments and personas. They will lead activities to enhance and distinguish Qlik’s product placement within the competitive arena.

 

Qlik is a recognized leader in Analytics and Business Intelligence for 13 consecutive years, and we have no intention of slowing down. The successful candidate will be intellectually curious with a knack for problem-solving that they can apply to supporting business, product, and GTM strategy for a product and market that constantly evolving.

 

What makes this role interesting?

 

  • Developing and executing product marketing strategy, including messaging, and go-to-market plans that drive customer acquisition, adoption, expansion, and retention.
  • Developing deep expertise in the enterprise analytics software market, including key players, emerging technologies, and industry trends, and use this knowledge to inform product marketing strategy and execution.
  • Developing and maintaining a deep understanding of our customer personas and their needs and use this knowledge to inform product marketing and sales strategies.
  • Developing and maintaining compelling product messaging and content that resonates with customers and differentiates Qlik in the market.
  • Partnering closely with the offering management, product management, sales, and customer success teams to ensure alignment and drive successful product launches and campaigns.
  • Supporting development and execution of effective go-to-market plans, including the development of sales enablement materials and integrated campaigns that drive pipeline and ARR growth.
  • Monitoring and reporting on key metrics related to product marketing performance, including campaign effectiveness, customer engagement, and revenue impact.

 

Here’s how you’ll be making an impact:

 

How's this? The successful candidate for the Senior Product Marketing Manager, Qlik AI/ML role will create significant impact by championing product marketing strategy, deepening the company's market expertise, and directly shaping customer engagement and business outcomes. They will face exciting challenges that include leading rapid, AI-driven growth and influencing Qlik’s competitive positioning within a fast-evolving analytics landscape.

 

Impactful Contributions

  • Driving customer acquisition, expansion, and retention through powerful messaging and go-to-market strategies that elevate adoption and market presence.
  • Building market knowledge—including emerging technologies, industry trends, and competitor activity—to inform nuanced product strategy and execution.
  • Creating compelling product positioning and content tailored to targeted segments, helping Qlik stand out and meet diverse customer needs.
  • Fostering alignment across cross-functional teams (product, sales, customer success) to ensure seamless product launches and impactful marketing campaigns.
  • Monitoring and measuring marketing effectiveness, directly driving pipeline growth and revenue impact through data-driven insights and reporting.

Exciting Challenges

  • Navigating and thriving in a constantly evolving analytics software market, requiring ongoing intellectual curiosity and problem-solving skills.
  • Distinguishing Qlik’s offerings in a highly competitive environment, developing strategies and campaigns that adapt to rapid technological shifts.
  • Balancing the need for innovation with business objectives, merging technical proficiency and market awareness to accelerate Qlik’s AI-focused growth.
  • Collaborating with diverse stakeholders to execute product and sales strategies, while maintaining agility amid shifting priorities and customer demands.

This role offers an energized environment for strategic impact while presenting the challenge of driving transformation in enterprise analytics and AI

 

We’re looking for a teammate with:

 

  • Bachelor's degree or equivalent practical experience.
  • 6-10 years of experience in product marketing for enterprise software.
  • Experience working in analytics market segments.
  • Experience creating value-based messaging and a breadth of marketing and sales content.
  • Strong analytical skills and the ability to translate data into actionable insights.
  • Strong communication skills.
  • Strong collaboration skills to work cross-functionally with product management, sales, customer success, and marketing teams.
  • Willingness to travel (10%-20%).

 

 

The location for this role is:

 

Ottawa, CN Hybrid and Remote in Toronto, CN

 

Apply now and help change how the world transforms complex data landscapes into actionable insights and turns complex data challenges into new opportunities!

 

 

More about Qlik and who we are:

 

Find out more about ‘Life at Qlik’ on social: Instagram, LinkedIn, YouTube, and X/Twitter, and to see all other opportunities to join us and our values, check out our Careers Page.

 

What else do we offer?

 

  • National Capital Region's 2025 Top Employers in Canada: https://reviews.canadastop100.com/top-employer-qliktech
  • Genuine career progression pathways and mentoring programs
  • Culture of innovation, technology, collaboration, and openness
  • Flexible, diverse, and international work environment

 

Giving back is a huge part of our culture. Alongside an extra “change the world” day plus another for personal development, we also highly encourage participation in our Corporate Responsibility Employee Programs

 

 

The anticipated base salary range for this role is $121,830.00 CAD MIN – $ 152,280.00MAX per year. Final compensation offered by Qlik will be based on factors such as the candidate’s location, job-related skills, education, experience, and other business and organizational needs. Qlik offers a comprehensive benefits package, eligibility requirements for benefits will be controlled by applicable Qlik plan documents and policies.

 

If you need assistance applying for a role due to a disability, please submit your request via email to accessibilityta @ qlik.com. Any information you provide will be treated according to Qlik’s Recruitment Privacy Notice. Qlik may only respond to emails related to accommodation requests.

 

Qlik is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Qlik via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Qlik. No fee will be paid in the event the candidate is hired by Qlik as a result of the referral or through other means.