Senior Web Analytics Manager/Senior Digital Analytics Manager

Marketing King of Prussia, Pennsylvania Raleigh, North Carolina New York, New York Atlanta, Georgia Washington, District Of Columbia Waltham, Massachusetts Raleigh, North Carolina King of Prussia, Pennsylvania Waltham, Massachusetts


Description

What makes us Qlik 

Qlik helps enterprises around the world move faster, work smarter, and lead the way forward with an end-to-end solution for getting value out of data. A Gartner Magic Quadrant Leader for 11 years in a row! Our platform is the only one on the market that allows for open-ended, curiosity-driven exploration, giving everyone – at any skill level – the ability to make real discoveries that lead to real outcomes and transformative changes. We are a Values-Driven organization, operating over 100 countries with 45,000 customers around the world. If you think we are interesting, please read on – we may be looking for you!  

 

Senior Web Analytics Manager


Key Responsibilities & Tasks

  • Provide reporting and analysis to monitor and optimize corporate web site and act as web analytics subject matter expert for company
  • Provide analysis to for data-driven optimizations for qlik.com
  • Run analysis on key trends to identify priority areas for optimization of buyer journey
  • Define and track KPIs.  Create reports and dashboards to analyze performance from traffic to conversion through to leads and pipeline
  • Manage A/B and multivariate testing
  • Prepare regular updates for executives and stakeholder groups
  • Assist in the development of web forecasts from responses through to pipeline
  • Act as web analytics expert for Qlik
  • Help internal stakeholders understand and analyze web marketing data
  • Provide guidance to other website owners on web analytics.
  • Stay abreast of the latest analytics techniques
  • Create and execute a roadmap to advance our web analytics capabilities
  • Drive tagging strategy and work with teams to execute. Manage Google Analytics website tagging and tracking through Google Tag Manager. 
  • Work closely with the BI team to ingest key data into Qlik BI environment and development of analytics dashboards
  • Work with marketing ops, product, IT and BI teams to improve end-to-end processes impacting data quality and analysis

 

 

Competencies and skills:

The skills and qualifications required for this role:
 

  • BA/BS and 8+ years of web analytics experience.  Knowledge of other digital channels and multi-channel analysis desirable.
  • Strong business and marketing acumen combined with superior analytical and data skills.  Ability to translate data into actionable insights.
  • Experience in enterprise B:B high-tech. B:C analytics experience a plus.
  • Understanding of lead processes through to pipeline and data from marketing automation platform (e.g., Marketo) and SFA (Salesforce preferred)
  • Deep knowledge of leveraging web analytics platforms (including Google Analytics or Adobe Analytics, Google Tag Manager, etc.) including instrumentation strategy
  • Proven experience building test plans that continuously improve buyer journey and lead generation initiatives
  • Experience with BI visualization tools highly desirable
  • Ability to do data analysis using SQL is a plus
  • Some experience with HTML and basic Java scripting a plus
  • Self-starter and ability to work effectively with geographically dispersed team
  • Strong communication skills, articulating complex analyses in simple terms
  • Proven experience building test plans that continuously improve buyer journey and lead generation initiatives
  • Experience with BI visualization tools highly desirable
  • Ability to do data analysis using SQL is a plus

 

Education

Bachelor’s Degree

 

Location/Mobility
Open to East Coast USA REMOTE

USA - King of Prussia
 (Primary)

USA - Raleigh

USA - Waltham

 

About Qlik 

 

Qlik is an Equal Opportunity Employer and does not discriminate on the basis of any protected category or characteristic.  We value the diversity of our workforce. If you need assistance due to disability during the application and/or recruiting process, please contact us via the Accessibility Request Form 

 

AGENCIES: Qlik is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Qlik via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Qlik. No fee will be paid in the event the candidate is hired by Qlik as a result of the referral or through other means.

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