Campaign Manager, Programmatic/DSP
Description
WebMD and its affiliates is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
There's likely a reason you've taken the time out of your busy day to review this opportunity at PulsePoint. Maybe you're in need of a change or there's “an itch you're looking to scratch.” Whatever the reason, ask yourself the following questions:
- Do you want to work for a company that helps you navigate your career and invests in your development?
A bit about us:
PulsePoint is a leading technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and patients with an unprecedented level of accuracy—delivering unparalleled results to the clients we serve. The company is now a part of Internet Brands, a KKR portfolio company and owner of WebMD Health Corp.
The Product You'll Be Working On:
LIFE BY PULSEPOINT™, Everything you need to plan, activate, analyze and optimize your digital healthcare advertising campaigns - in one platform. Our proprietary data targeting solutions are the backbone for thousands of healthcare brands seeking instant access to forecast, target and engage DTC and HCP audiences at scale.
CAMPAIGN MANAGER, PROGRAMMATIC
No one at PulsePoint knows the ins-and-outs of our healthcare marketing activation platform like the team members in our Programmatic Campaign Management group. They are the team behind the curtain, the hands on the keyboards, powering the campaigns of some of our agency clients and the Pharma brands they represent.
WHAT YOU'LL WORK ON
- A Campaign Manager at PulsePoint is responsible for the implementation, management and analysis of advertiser campaigns, including, trafficking, troubleshooting, reporting and optimization. This role is responsible for the tactical day-to-day management of client campaigns as well as driving the strategic revenue growth for each account. Additionally, you'll troubleshoot and resolve site and advertiser issues, working closely with account management and other internal departments.
- Execute and run digital advertising campaigns that deliver successful results and metrics/KPIs as determined by our clients (e.g. CPA, CPC etc.).
- Work with clients and Account Management team to set up campaigns for launch (creative trafficking, testing, tag management, ad server campaign setup, etc.).
- Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies.
- Analyze results across programs, campaigns and segments and execute optimizations.
- Regularly monitor and QA all live campaigns for proper serving, click through action and conversion events.
- Advanced post-campaign reporting, identifying trends and making recommendations for future investment.
- Supporting technical and non-technical issues as reported by clients and helping them reach resolution by liaising with internal teams.
- Consulting with Account Management and Sales teams to support account planning and client strategy.
WHAT YOU'LL ACCOMPLISH
- You will be the subject matter expert for technical details on PulsePoint products and technology and provide guidance and support on RFPs and client meetings.
- You will provide actionable insights, finding ways to optimize based on clients’ success metrics, identifying potential issues, communicating recommendations to both the client and internal teams.
WHAT YOU'LL BRING TO THE TABLE
- Minimum 2-5 years in a digital advertising role trafficking, campaign management, ad ops, programmatic trading
- RTB/Programmatic buying experience.
- Experience trafficking Display, Mobile and Video ads.
- Strong knowledge of how web sites and online ads work. Basic knowledge of HTML/JS a big plus.
- Understanding of online ad serving concepts and KPIs (CPM/CPA/CPC/Viewability).
- Experience with ad server technologies such as DoubleClick for Publishers (DFP) and/or Exchange/DSP ad serving environments.
- NICE TO HAVE BUT NOT REQUIRED: Familiarity with web troubleshooting tools such as Firebug, Charles, Chrome/Safari Inspector or Web Developer Tools.
- NICE TO HAVE BUT NOT REQUIRED: Familiar with data visualization tools.
- NICE TO HAVE BUT NOT REQUIRED: Analytical software skills (e.g., any exposure to big data stores such as Hadoop, and statistical analysis packages.
WHAT WE'LL GIVE TO YOU
- Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance
- 401(k) Match
- Generous paid vacation and sick time
- Paid parental leave & adoption assistance
- Annual tuition assistance
- Better Yourself Wellness program
- Group volunteer opportunities and fun events
- Commuter benefits and commuting subsidy
- A referral bonus program -- we love hiring referrals here at PulsePoint
And there’s a lot more!
Watch this video here to learn more about our culture and get a sense of what it’s like to work at PulsePoint!
SELECTION PROCESS
1. Intro call with recruiter (15-30 mins)
2. Video call with VP of Platform (30 mins)
3. Video calls with Manager, CM and Sr. CM (30 mins each)
2. Video call with VP of Platform (30 mins)
3. Video calls with Manager, CM and Sr. CM (30 mins each)