Field Marketing Manager

Marketing New York, New York


Description

WebMD and its affiliates is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

There's likely a reason you've taken the time out of your busy day to review this opportunity at PulsePoint. Maybe you're in need of a change or there's “an itch you're looking to scratch.” Whatever may be the reason, listen to what some of our team members are saying about working here:

"My manager takes the time to not only identify my next career move, but the steps that will take me there. I even have my own personal training budget that I'm encouraged to spend."

"Our input is valued and considered. Everyone has a voice and that goes a long way in ensuring that we're moving towards a shared goal."

"The Leadership team is incredibly open on their goals and how I contribute to the larger company mission. We all know where we fit and how we can make an impact every day."

PulsePoint is growing, and we’re looking for an awesome Field Marketing Manager to join our Marketing team!

A Bit About Us:

PulsePoint is a fast-growing healthcare technology company (with adtech roots) using real-time data to transform healthcare. We help brands and agencies interpret the hard-to-read signals across the health journey and unify these digital determinants of health with real-world data to produce the most dimensional view of the customer. Our award-winning advertising platforms use machine learning and programmatic automation to seamlessly activate this data, making marketing, predictive analytics, and decision support easy and instantaneous.

Your Mission: As a Field Marketing Manager,  you will develop and execute PulsePoint’s in market promotional strategy that gets our brand and products in  direct view of our target demographics – including online and offline events like customer town halls, webinars, event sponsorships  – with a focus on attendee experience, business impact and ROI.

This position will have end-to-end responsibility for external sponsorships and internal programs and events that go beyond awareness-building to digging deeper into the middle and bottom of the funnel.

What You’ll Be Doing: 

  • Telling the brand story by creating various types of content, including emails, landing pages, webinars, case studies, and blog posts
  • Plan, execute, and handle all aspects of industry sponsorships/events including event budget management, coordination of logistics, marketing collateral, promotional giveaways, and attendee management 
    • Own event strategy for key industry sponsorships (Digital Pharma East, PHM HealthFronts, DigiPharma Connect, Advertising Week, DMEXCO etc)
    • Work with Customer Marketing Manager and PMMs to produce quarterly client webinar/roundtable series 
    • Manage logistics for internal lunch and learn program for PulsePoint, WebMD, Medscape and Internet brands 
  • Plan and execute the pre, during, and post event nurture and engagement programs
  • Define event metrics and performance targets and connect to business results 

What You’ll Bring to the Table

  • 5+ years of related field, event and demand gen marketing experience for a B2B company
  • Experience in digital and hybrid event development
  • Experience managing site/vendor selection, RFP creation and management and site inspections
  • Experience with registration and other event management platforms and apps
  • Knowledge of Pardot, Hubspot and Salesforce a plus
  • Strong project management and organizational skills
  • Excellent post-event reporting and analytics skills
  • Ability to think creatively and deliver a “WOW” event experience

What Will Make You Succeed in This Role:

  • Proven experience carrying out event marketing efforts, including trade show planning, attendance, and reporting
  • Creative, innovative, and always think outside the box with the capacity to manage multiple projects simultaneously
  • Highly organized with an ability to manage resources, budgets, and onsite personnel

Benefits

  • Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance
  • 401(k) Match
  • Generous paid vacation and sick time
  • Paid parental leave & adoption assistance
  • Annual training and development budget & annual tuition assistance
  • Donation matching and group volunteer opportunities
  • A referral bonus program -- we love hiring referrals here at PulsePoint

And there’s a lot more!

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