SEO - Country Owner Italy

Digital Marketing Milan, Italy


About Us is Italy's largest local service marketplace, now expanding internationally. We help millions of customers to find a local service professional: we cover 400+ services, ranging from wedding photographers to plumbers to guitar teachers. Within a few years, we expect that booking a plumber or a painter online will be as effortless as buying a book. Today that's not the case, and we're out to change it. The opportunity is huge.

We are a fast-growing startup: 2 people in March 2015, now we are over 100. We strive to minimize bull*** and maximize impact: average age is 29, because often the brain is more important than experience; we work in open space, because communication needs to happen quickly; everyone has very large responsibilities, because we don't have time to do any hand holding (and we think it's counterproductive).

Investors include people from Google, Facebook, eBay, McKinsey, as well as the famous entrepreneurs behind We have the growth-rate of a startup, but not the risk...

We are looking for people who want to help us build a service that everyone will use multiple times a year; a service that will make a difference in society. It's not an easy job.


 You have grown SEO from 0 to millions of unique, OR you have had significant impact on websites that were already large (“significant” depends on the size of the website; 20% is usually not significant :)

 You achieve tremendous amount of work through automation (scripts, macros, vbas);

 You figure things out. You do not expect nor need hand-holding;

 You ache for working for a startup. You understand that startups grow and become huge or fail and die. This does not scare you - you find it exciting;

 You are itching for real responsibility - to be in a position where you can really make or break the company;

 You want to build something huge that will change the way all your friends and family look for services;

 You hate bureaucracy and the slowness of big corporations. You experienced it and are depressed at the thought of working there again;

 You don't like symbols of power. You want to work in a great team, in an open-space startup-like environment without corner offices or fancy furniture.

NOTE: we have a strong preference for nerds, developers and engineers :)

Your Role: SEO - Country Owner Italy

 You will be responsible for ProntoPro's SEO performance in Italy (#sessions, #requests, ultimately revenues generated through SEO);

 You will build reports constantly monitor our traffic, rankings and indexation levels and are able to define actions and projects to improve those KPIs;

 You optimize for impact - you understand that there is different value of traffic depending on the type of service;

 You will define, implement and scale up Linkbuilding initiatives;

 You will work with Business Intelligence, Data Science and Product Owners to find the next growth area in our organic traffic;

 On top of this, you will help other teams with their results. We are a startup and you will not be limited to your job description.

Nice to have: MySQL, JavaScript, Tableau, Knime Analytics.

We DO NOT want to talk to candidates who expect us to te
ach and explain everything to them "because they've never done this before".

We WANT candidates who want to work for a startup, have tremendous impact, and learn tons of things in the process: “And if I don’t have a clue how to complete this task I've been assigned - f* it, I'll google it, call everyone I know, and solve it".