Director, Member Marketing Engagement (Member Marketing Acquisition)

Marketing New York, New York Remote, United States


The Director of Member Marketing Engagement will be responsible for developing and executing programming to drive member acquisition and engagement with our suite of family building products. The ideal candidate has a consumer, direct to patient marketing background in the benefits space.

What you'll do.... 

  • Establish a strong understanding of the Progyny member lifecycle and various treatment pathways
  • Develop and drive member-facing marketing initiatives to promote benefit education and awareness and encourage benefit adoption
  • In collaboration with Member Services and Engineering, develop and execute targeted e-mail campaigns, landing pages and automation workflows
  • Create workflows to promote curated family building education through the Progyny Member Portal app
  • Work with Product to develop targeted marketing plans for audience segmentation as Progyny launches additional products
  • Work with internal partners (Member Services, Engineering, Product, Business Intelligence) to implement, monitor, measure, and report on member engagement and utilization

About you...

  • 8+ years of experience in healthcare marketing, preferably in women’s health or the fertility industry
  • Bachelor’s degree in marketing or business, MBA or advanced degree preferred
  • Demonstrated experience with email deployment and management using Salesforce Marketing Cloud
  • Product launch experience preferred
  • Proven success collaborating with cross-functional teams, excellent communicator
  • Outstanding project management skills; results focused with superb execution and follow-through; highly attentive to detail
  • Thrives in a fast-paced environment

About Progyny:   

Progyny is a leading fertility benefits management company in the US. We are redefining fertility and family building benefits, proving that a comprehensive and inclusive fertility solution can simultaneously benefit employers, patients, and physicians. Our benefits solution empowers patients with education and guidance from a dedicated Patient Care Advocate (PCA), provides access to a premier network of fertility specialists using the latest science and technologies, reduces healthcare costs for the nation’s leading employers, and drives optimal clinical outcomes. We envision a world where anyone who wants to have a child can do so.  

Our mission is to make any member’s dream of parenthood come true through a healthy, timely, and supported fertility and family building journey.  

Come join a company that’s been recognized by Modern Healthcare as one of the Best Places to Work in Healthcare.  


Our perks: 

  • Family friendly benefits: Paid maternity and paternity, fertility benefits (including egg freezing and IVF), emergency childcare program, parent’s group  
  • Health, dental, vision and life insurance options for employees and family  
  • Paid vacation and summer flex time  
  • Company equity  
  • Bonus program  
  • 401K Match  
  • Company social events  
  • Flex days (3 days a week in the office) for positions located at NY office 

In compliance with New York City's Wage Transparency Law, the annual salary [wage] range for NYC-based applicants is: $130,000 - $150,000. Progyny offers a total compensation package comprised of base salary, cash bonus, and equity.   


Progyny is an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce.