Senior Director, Marketing (Consulting and Channel Partnerships)

Marketing New York, New York Remote, United States


Progyny is looking for a Senior Director of Marketing who will be responsible for planning, development, implementation and measurement of marketing activities to support the company's strategic partnerships (consultants) and channel partners.  
The ideal candidate has experience in the employer benefits space, and has successfully created, launched and monitored campaigns that educate, drive awareness and build interest for a healthcare benefit. This role reports to the VP of Marketing for Sales. 
What you'll do... 

  • Create and manage to a marketing plan targeting key audiences within Progyny’s strategic partners, including consultants, benefit vendors, health plans, PBMs, etc.  
  • Develop and maintain materials needed, such as PowerPoint decks and slides, one pagers, brochures, digital leave behinds, etc.  
  • Collaborate with sales marketing team to create, adapt and utilize content marketing assets, including articles, blogs, whitepapers, toolkits, guides, etc. with the goal of amplifying Progyny’s message and leadership in the benefits space.  
  • Work closely with marketing team to develop, execute and measure digital marketing strategies, such as paid ads, landing pages, website, etc. targeting channel partners and other partnerships. 
  • Plan and manage webinars and other educational events such as lunch and learns for our partners, including scheduling, presentation creation, follow up, etc. 
  • Manage incoming requests from channel partners and other strategic partnerships, such as RFP and prospect requests. 
  • Regularly audit materials channel partners are using and ensure they have the most up to date materials, decks, brochures, case studies, etc.  
  • Work collaboratively with the sales team to manage ongoing needs and requests, gathering feedback and refining messages and materials to help promote Progyny to target audiences  
  • Support product management as we define and grow into new verticals, geographies, and business lines in order to distribute timely updates and enhancements to our partners. 
  • Work with the partnerships team to onboard new strategic partners and create a Progyny toolkit that can be repeated as we grow our sales channels. 
  • Measure and track progress with channel partners and strategic partners, in conjunction with larger sales partnership team. 

About you... 

  • 10+ years of experience, healthcare benefits experience preferred  
  • Expertise in creating effective B2B sales enablement tools and marketing campaigns for HR/benefits buyers and benefits consultants  
  • Strong oral/written communication and interpersonal skills  
  • Must be able to develop strong cross functional relationships and be able to effectively communicate to both internal and external partners in a fast-paced environment  
  • Strong project management skills, able to drive creative and technical aspects  
  • Preferred experience with marketing automation tools and CRMs (Salesforce, Pardot, Marketing Cloud or similar). 

About Progyny:

Progyny is a leading fertility benefits management company in the US. We are redefining fertility and family building benefits, proving that a comprehensive and inclusive fertility solution can simultaneously benefit employers, patients, and physicians. Our benefits solution empowers patients with education and guidance from a dedicated Patient Care Advocate (PCA), provides access to a premier network of fertility specialists using the latest science and technologies, reduces healthcare costs for the nation’s leading employers, and drives optimal clinical outcomes. We envision a world where anyone who wants to have a child can do so.  

Our mission is to make any member’s dream of parenthood come true through a healthy, timely, and supported fertility and family building journey.   

Come join a company that’s been recognized by Modern Healthcare as one of the Best Places to Work in Healthcare.  


Our perks: 

  • Family friendly benefits: Paid maternity and paternity, fertility benefits (including egg freezing and IVF), emergency childcare program, parent’s group  
  • Health, dental, vision and life insurance options for employees and family  
  • Paid vacation and summer flex time  
  • Company equity  
  • Bonus program  
  • 401K Match  
  • Company social events  
  • Flex days (3 days a week in the office) for positions located at NY office 


In compliance with New York City's Wage Transparency Law, the annual salary [wage] range for NYC-based applicants is: $130,000 - $155,000. Progyny offers a total compensation package comprised of base salary, cash bonus, and equity.     


Progyny is an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce.