GVP, Market Development – Canada

Sales Toronto, Canada


We are looking for a GVP, Market Development – Canada to join our team. Our Sales team is responsible for selling an innovative and bundled fertility benefit solution to employers. In this role, you will act as the Sales leader, and dedicated subject matter expert to increase awareness around the need for fertility benefits coverage in Canada, selling into employer groups and serve as their benefits consultants. Your role will be to identify, pursue and close business with employers through a consultative approach with the HR/executive team as well as with their consultants.

What you'll do...

  • Drive growth of our bundled fertility product to employer groups
  • Educate external stakeholders about the need for fertility benefit coverage & Progyny’s benefit offering
  • Partner directly with clients to enhance current health care product offering within their organizations.
  • Identify, prospect and build relationships with benefits executives and healthcare consultants.
  • Present the financial value of our solutions to HR benefits team and executives
  • Develop & manage sales activity and pipeline to meet revenue targets and company goals
  • Understand competitive landscape and position benefit offering to drive new business
About you...
  • 15+ years of experience selling benefits into mid/large size groups in Canadian marketplace
  • Demonstrated experience working for a health plan, national medical carrier, or vendor providing ancillary benefits to employers
  • Proven ability and passion to meet and exceed sales goals.
  • Bachelors degree in business, communication, marketing or related field preferred
  • Demonstrated passion and motivation to sell an innovative fertility and drive new business.
  • Develop and maintain strong relationships with prospective clients
  • Strong written and verbal communication skills, with the ability to convey the Progyny messaging in both in person and via remote sales capacity.
  • The ability to develop and build rapport at all levels within an organization

 About us... 

Progyny is a leading fertility benefits management company in the US. We are redefining fertility and family building benefits, proving that a comprehensive and inclusive fertility solution can simultaneously benefit employers, patients, and physicians. Our benefits solution empowers patients with education and guidance from a dedicated Patient Care Advocate (PCA), provides access to a premier network of fertility specialists using the latest science and technologies, reduces healthcare costs for the nation’s leading employers, and drives optimal clinical outcomes. We envision a world where anyone who wants to have a child can do so.  

Our mission is to make any member’s dream of parenthood come true through a healthy, timely, and supported fertility and family building journey. Come join a company that’s been recognized by Modern Healthcare as one of the Best Places to Work in Healthcare.  

Our perks: 

  • Family friendly benefits: 
  • Paid maternity and paternity 
  • Fertility benefits (including egg freezing and IVF) 
  • Emergency childcare program 
  • Parent’s group 
  • Health, dental, vision and life insurance options for employees and family 
  • Paid vacation and summer flex time 
  • Company equity 
  • Bonus program 
  • 401K Match 
  • Monday breakfasts/ Friday lunches/ healthy snacks 
  • Company social events 
  • Sit/ stand desks  

Progyny is an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce.