Digital Marketing Manager

Marketing New York, New York


Description

Digital marketing manager

As we actively refresh and expand our digital presence, we are looking for a digital marketing manager who can lead and manage marketing efforts for Progyny.com. They will collaborate with Marketing, Engineering, and external partners to improve audience engagement, conversion rates, and drive quality leads. This will include managing web  content and digital marketing programs that drive traffic to the site (email campaigns, lead nurture campaigns, social media campaigns, paid and organic search).

 

What you'll do...

  • Own our website presence, including managing website contentupdates, maintenance, and act as the liaison between internal and external stakeholders
  • Create and execute digital marketing strategies, including social media and display advertising
  • Plan, write, edit, test and improve web copy and web content based on analytics and audience feedback, and adjust the website content as the business grows
  • Assist with execution of email campaigns, campaign landing pages, forms and lead nature campaigns 
  • Serve as our marketing automation expert and manage marketing functions within Salesforce, Pardot, Marketing Cloud, and WordPress
  • Measure and report performance of campaigns 

About you...


  • 5+ years' digital marketing experience managing, including demonstrated experience working with internal and external partners ideally in a B2B2C environment
  • A Bachelor’s degree in communications, marketing, web design/graphic design or relevant experience
  • Experience managing websites and web content strategy, including SEO techniques and best practices 
  • Proficient with WordPress CMS
  • Fluent in Google Analytics and other website management and analytics tools
  • Experience with marketing automation tools (Pardot and Marketing Cloud)
  • Experience working with cross-functional teams in a fast-paced environment
  • Strong oral and written communication skills


About us... 

Progyny is a leading fertility benefits management company in the US. We are redefining fertility and family building benefits, proving that a comprehensive and inclusive fertility solution can simultaneously benefit employers, patients, and physicians. Our benefits solution empowers patients with education and guidance from a dedicated Patient Care Advocate (PCA), provides access to a premier network of fertility specialists using the latest science and technologies, reduces healthcare costs for the nation’s leading employers, and drives optimal clinical outcomes. We envision a world where anyone who wants to have a child can do so.  

Our mission is to make any member’s dream of parenthood come true through a healthy, timely, and supported fertility and family building journey. 

Come join a company that’s been recognized by Modern Healthcare as one of the Best Places to Work in Healthcare.  


Our perks: 

  • Family friendly benefits: 
  • Paid maternity and paternity 
  • Fertility benefits (including egg freezing and IVF) 
  • Emergency childcare program 
  • Parent’s group 
  • Health, dental, vision and life insurance options for employees and family 
  • Paid vacation and summer flex time 
  • Company equity 
  • Bonus program 
  • 401K Match 
  • Monday breakfasts/ Friday lunches/ healthy snacks 
  • Company social events 
  • Sit/ stand desks  

Progyny is an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce.