Marketing Operations – Senior Technical Architect
We are Progress (Nasdaq: PRGS), the trusted provider of software that enables our customers to develop, deploy, and manage responsible, AI-powered applications and experiences with agility and ease.
We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a Marketing Operations – Senior Technical Architect in Bengaluru and help us do what we do best: propelling business forward. This is a hybrid role, with in-office attendance expected 2-3 days a week.
As a Senior Technical Architect, you have a deep understanding of Marketing technology as well as a desire to improve efficiency and the customer experience. You’ll work closely with sales operations, demand generation, field marketing and the business intelligence team to support a high-performance demand generation engine. This role is focused on designing, implementing and maintaining services that are critical to our marketing automation system and lead generation processes.
In this role, you will:
- Maintain our marketing technology stack (Eloqua, GotoWebinar, Zapier, Drift, etc.) and the sync to our CRM (Salesforce)
- Manage lead flow processing including scoring and distribution methodology to ensure quality leads are passed to sales for qualification and for increasing efficiencies and conversion rates
- Contribute to consistent global process for the management of all leads for the organization
- Stay up-to-date with industry trends and best practices in marketing automation. Make recommendations to stakeholders on best practices for improvement. Introduce new technologies and educate others on new concepts/current processes and systems.
- Develop and scale repeatable business processes to continuously improve operational efficiency, effectiveness and visibility into the data.
- Partner with Demand Gen and Field Marketing teams to monitor and improve lead management processes; ability to offer insights and recommendations for improvement and implement those changes.
- Enhance, test, and monitor the integration between Eloqua and & Salesforce for data quality & lead processing
- Work with data analysts and BI to establish processes to monitor lead flow and communicate trends to Marketing leadership and Sales
- Develop comprehensive business process models, use cases, and system specifications to support solution design and development. Identify and quantify the business impact of these viable solutions and make appropriate recommendations to the business.
- Monitor and maintain the quality of marketing data including compliance with CAN SPAM, GDPR and related regulatory requirements.
Your background:
- 3+ years’ experience in Marketing Operations or similar position
- Experience with Eloqua or similar platform administration preferred
- Experience with Salesforce CRM in operational capacity
- Experience collaborating with IT infrastructure group in past positions preferred
- Excellent organizational, communication skills, and project management skills
- Experience with providing innovative solutions to key business challenges
- Strong technical skills to maintain integrations within the Martech stack
- Proficient in requirements gathering and analysis techniques, with the ability to translate business needs into actionable system requirements
If this sounds like you and fits your experience and career goals, we’d be happy to chat. What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy:
Compensation
- Generous remuneration package
- Employee Stock Purchase Plan Enrollment
Vacation, Family, and Health
- 30 days of earned leave
- An extra day off for your birthday
- Various other leaves like marriage leave, casual leave, maternity, and paternity leave
- Premium Group Medical Insurance for employees and five dependents, personal accident insurance coverage, life insurance coverage
- Professional development reimbursement
- Interest subsidy on loans - either vehicle or personal loans
Apply now!
#LI-SR1
#LI-Hybrid
Together, We Make Progress
Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!