SEM Analyst

Marketing El Segundo, California


Description

CouponCause.com, a division of Prodege, LLC, saves consumers time and money by helping them find the best coupons, deals and offers from more than 15,000 online stores and brands. CouponCause.com has over 400 categories including travel, software, clothing and more and donates a portion of all sales generated to our charitable partners.

CouponCause is looking for a Search Engine Marketing (SEM) Analyst to support our growing Online.

Marketing Team. The ideal candidate has a passion for data analysis, an attention to detail, and they are excited to grow their career in a fast-paced, ever-changing industry.

 Responsibilities:

  • Manage paid search campaigns in Google AdWords and Bing Ads
  • Increase gross profit strategically for top revenue clients
  • Optimize landing page performance, search campaign performance, and creative ads through A/B testing, geo-targeting and keyword bidding to drive maximum traffic volume, conversions and gross profit
  • Create and analyze client reporting in Excel and AdWords, including sales projections, ad copy performance and competitive benchmarking analysis
  • Communicate with the Sales team to look for opportunities to reduce costs and improve margins, and provide performance metrics on CPC, ROI, CTR, position, and financials
  • Track and analyze data in Google Analytics to monitor real-time user activity and understand audience behavior and demographics
  • Identify KPI's for newly launched campaigns to optimize for conversions and provide recommendations for keyword bidding strategies and ad copy testing

 Qualifications:

  • At least 1 year of full-time experience in paid search marketing (preferably in-house)
  • Bachelor’s Degree (math, economics, marketing, or advertising preferred)
  • Working knowledge of Google AdWords, Bing Ads, and Yahoo Gemini
  • Intermediate experience with Microsoft Excel (e.g. pivot tables and vlookups)
  • Excellent verbal and written communication skills
  • Ability to work in a results-oriented environment, both individually and as part of a team
  • Ability to organize and prioritize tasks
  • Self-motivated with eagerness to learn and take on more responsibility