Product Marketing Manager

Marketing Vasanthanagar , Bangalore

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Description

Product Marketing Manager, Bangalore, India

Responsibilities

    • Visit customers to collect market and technology information and establish long-term business
    • Gather, compile and report market intelligence including trends, competition, and key market needs
    • Manage the technical and commercial information flow between local team and PI headquarter
    • Interface with senior people in government and industry forums to influence decision making
    • Good public speaking skill to represent the company at local conferences and forums
    • Identify new high value opportunity for PI products in the Indian market
    • Define and align appropriate marketing activities including trade shows in cooperation with MarCom
    • Work Closely with local sales and channel partners  
    Requirements
    Drive demand creation and implement the product marketing strategy in India for PI’s AC-DC and motor drive IC products
    • University degree in applied science, Electrical Engineering is a plus
    • ~5 year or more industry experience
    • Strong technical understanding of AC-DC power semiconductor ICs
    • Prior experience and understanding battery chargers for 2-Wheeler and motors drives in applications, such as air-conditioner, clothes washer, BLDC ceiling fan and kitchen appliances in India is a plus
    • Proven ability to work with OEMs and ODMs from promotion to production
    • Good written and oral communication skill is a must
    • The position requires domestic and some international travel
    Drive demand creation and implement the product marketing strategy for motor drive solutions.
  • Gather, compile and report market intelligence including trends, competition, and key market requirements.
  • Articulate regional specific use cases and needs and define next generation product features. 
  • Develop technical documents e.g. application notes and papers, represent the company at local conferences and forums.
  • Visit customers and distribution partners to collect market and technology information and establish long-term business relationship
  • Identify and create value proposition for new high value opportunity markets, provide training and collaterals to Sales for effective sale.
  • Manage the technical and commercial information flow between local teams and the headquarters.
  • Define and align appropriate marketing activities including trade shows, advertising in cooperation with MarCom and Marketing
  • Train channel partners, customers, and local sales organization
  • Able to concisely report at any time the state of the business and strategy  

Requirements

  • University degree or University of applied science degree
  • 8 years of relevant experience.
  • Good technical understanding of motor technologies, motor control algorithm techniques and motor drive solutions, for example Integrated Power modules, Discrete and Half-Bridge architectures.
  • Proven ability to handle major accounts projects from promotion to production while interfacing with different teams
  • Good command of spoken and written English
  • The position requires domestic and some international travel 

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