Product Marketing Manager
Description
Product Marketing Engineer or Product Marketing Manager
Location: Shenzhen
Responsibilities
- Drive demand creation, implement the product marketing strategy and monitor business progress for motor drive solutions.
- Gather, compile and report market intelligence including trends, competition, and key market requirements.
- Articulate regional specific use cases and needs and define next generation product features.
- Develop technical documents e.g. application notes and papers, represent the company at local conferences and forums.
- Visit customers and distribution partners to collect market and technology information and establish long-term business relationship
- Identify and create value proposition for new high value opportunity markets, provide training and collaterals to Sales for effective sale.
- Manage the technical and commercial information flow between local teams and the headquarters.
- Define and align appropriate marketing activities including trade shows, advertising in cooperation with MarCom and Marketing
- Train channel partners, customers, and local sales organization
- Able to concisely report at any time the state of the business and strategy
Requirements
- University degree or University of applied science degree
- 8 years of relevant experience.
- Good technical understanding of motor technologies, motor control algorithm techniques and motor drive solutions, for example Integrated Power modules, Discrete and Half-Bridge architectures.
- Proven ability to handle major accounts projects from promotion to production while interfacing with different teams
- Good command of spoken and written English
- The position requires domestic and some international travel