Product Marketing Manager

Marketing Shenzhen, China


Product Marketing Engineer or Product Marketing Manager

Location: Shenzhen
  • Drive demand creation, implement the product marketing strategy and monitor business progress for motor drive solutions.
  • Gather, compile and report market intelligence including trends, competition, and key market requirements.
  • Articulate regional specific use cases and needs and define next generation product features. 
  • Develop technical documents e.g. application notes and papers, represent the company at local conferences and forums.
  • Visit customers and distribution partners to collect market and technology information and establish long-term business relationship
  • Identify and create value proposition for new high value opportunity markets, provide training and collaterals to Sales for effective sale.
  • Manage the technical and commercial information flow between local teams and the headquarters.
  • Define and align appropriate marketing activities including trade shows, advertising in cooperation with MarCom and Marketing
  • Train channel partners, customers, and local sales organization
  • Able to concisely report at any time the state of the business and strategy  
  • University degree or University of applied science degree 
  • 8 years of relevant experience.
  • Good technical understanding of motor technologies, motor control algorithm techniques and motor drive solutions, for example Integrated Power modules, Discrete and Half-Bridge architectures.
  • Proven ability to handle major accounts projects from promotion to production while interfacing with different teams
  • Good command of spoken and written English
  • The position requires domestic and some international travel