Brand Manager

Marketing/eCommerce Ofis Blok Kadikoy/Istanbul, Turkey


Description

Management of brands under their responsibility to achieve company objectives.

  • Plan innovative growth strategies (product innovation, commercial, communication) aligned with company objectives
  • Lead the brand’s launch and re-launch processes by cross functional approach
  • Manage all brand ATL / BTL activities respecting the budget and deadline
  • Work closely with Regulatory Affairs in product development, packaging and communication tools
  • Control the brand’s marketing budget, responsible from brand P&L and necessary action plans
  • Plan and supervise the media planning and buying processes
  • Manage the communication with brand’s third party and agencies such as PR agency, digital agency, creative agency, and media agency for delivering the brand plans on time with maximum performance
  • Define and ensure the execution of the communication elements (both in the media and at the point of sale) established in Marketing Plan
  • Collect information from the market regarding brands and competition, follow market trends
  • Analyze market shares and market growth very closely by analyzes such as Nielsen / IMS and by market visits for decision making
  • Prepare brand product training materials for sales team and doctor detailing
  • Organize/ monitor various events such as trade fairs / conferences/ sales launch meetings/ press conferences
  • Take active role in all internal / external stakeholders relation management
  • Carry out and / or coordinate quantitative and / or qualitative market statistical analysis and consumer research
  • Forecast analysis (Demand Forecast)
  • Define and propose strategical actions for Marketing Plan
  • Analysis the impact on sales of marketing actions and consensus with the commercial area in the sales estimate.
Requirements
  • University degree
  • English Advanced
  • Experience 3-4 years (OTC, FMCG, Dermo cosmetic)
  • Microsoft Office Advanced
  • Knowledge digital marketing
  • Knowledge analysis of market data (IMS, Nielsen…)

We are seeking a diverse applicant pool to ensure the diversity of our team reflects the end consumers we serve through our self-care mission. We are proud to be an equal opportunity employer that celebrates our team’s differences. Individuals of all races, ethnicities, nationalities, ancestries, religious creeds, sexual orientations, genders, gender identities and gender expressions, national origins, ages, mental and physical abilities, familial status,’ veterans status’, military status’ and more are encouraged to apply. TOGETHER, we make lives better.