Senior Brand Manager based in Athens

Marketing/eCommerce Athens, Metamorfosi


Description

We are excited to be recruiting a Senior Brand Manager to join our team based in Athens, Greece. This position will report to the Senior Marketing Manager and will be responsible for management of a portfolio of brands (Local & Global) to achieve company objectives.

Description:

  • Develop annual marketing plans and drive the successful implementation of brands’ strategy (ATL & BTL).
  • Design & execute local ATL campaigns in close cooperation with Central Marketing.
  • Lead discussions with local R&D for new products development.
  • Analyze markets’ dynamics and identify business/marketing opportunities.
  • Monitor brands’ performance across all key metrics and propose corrective actions as required.
  • Perform competition intelligence, market trends analysis & identify consumer insights and their implications on the business, using market research.
  • Drive the innovation pipeline (new brand and line extensions launches) in line with the central opportunities and local market insights, incl. business case building, go-to-market plan, marketing mix and implementation.
  • Responsible for managing brand P&L, in line with targets, to ensure financial shape
  • Full ownership of marketing budget on assigned brands
  • Lead internal meetings/reviews for assigned brands with active involvement in delivering accurate forecasting (sales, A&P)
  • Cross-functional collaboration with key departments (Trade Marketing, Sales, E-commerce, Regulatory Affairs, Quality Affairs, Finance, Supply) and close cooperation with external partners (creative, media, market research agencies) to ensure alignment, successful and on-time execution of the marketing strategy/ plans and achievement of brands’ objectives.


Requirements:

  • Relevant University degree
  • At least 4 years of previous experience (OTC, FMCG)
  • Strong analytical & strategic thinking
  • Problem-solving mindset & results’ orientation
  • Innovation & creativity spirit
  • Solid organizational & communication skills
  • Leadership and teamwork skills
  • Ability to manage time and prioritize effectively
  • Desire to work in a fast-paced environment
  • Good knowledge of digital marketing
  • Excellent oral and written skills in both Greek & English
  • Excellent knowledge of MS Office

 

We are seeking a diverse applicant pool to ensure the diversity of our team reflects the end consumers we serve through our self-care mission. We are proud to be an equal opportunity employer that celebrates our team’s differences. Individuals of all races, ethnicities, nationalities, ancestries, religious creeds, sexual orientations, genders, gender identities and gender expressions, national origins, ages, mental and physical abilities, familial status,’ veterans status’, military status’ and more are encouraged to apply. TOGETHER, we make lives better.

We are seeking a diverse applicant pool to ensure the diversity of our team reflects the end consumers we serve through our self-care mission. We are proud to be an equal opportunity employer that celebrates our team’s differences. Individuals of all races, ethnicities, nationalities, ancestries, religious creeds, sexual orientations, genders, gender identities and gender expressions, national origins, ages, mental and physical abilities, familial status,’ veterans status’, military status’ and more are encouraged to apply. TOGETHER, we make lives better.