Digital Performance Manager

Sales/New Business Development Ofis Blok Kadikoy/Istanbul, Turkey


Description


Perrigo is on a journey to becoming a Consumer Self-Care business with a vision ‘to make lives better, by bringing Quality, Affordable Self-Care products, that consumers trust everywhere they are sold’. We are transforming and nowhere in the organization is this more apparent that in our Digital Marketing functions.

Digital Performance Manager 

Perrigo is on a journey to becoming a Consumer Self-Care business with a vision ‘to make lives better, by bringing Quality, Affordable Self-Care products, that consumers trust everywhere they are sold’. We are transforming and nowhere in the organisation is this more apparent that in our Digital Marketing functions.

We are seeking to appoint a Digital Marketing Performance Manager that will lead, influence and manage the production of effective online media plans based on social media objectives.

 

Role overview

  • Sales increase through digital acquisition campaigns
  • Build, plan and implement traffic acquisition strategies
  • Identify key traffic acquisition KPIs and metrics
  • Build online engagement and exposure strategy
  • Track, measure and analyze user engagement and conversions
  • Track and manage multiple lead generation channels
  • Collaborate with marketing teammates
  • Stay up-to-date with digital marketing trends and potential new channels and strategies
  • Monitor market intelligence and competitors
  • Report and analysis of performance on daily-weekly base

Required experience:

  • Proven work experience as media planner (2-3 years ) in media agencies, start-up, direct to consumer company.
  • Facebook Business Manager deep Knowledge
  • Google Ads deep knowledge
  • Excel deep knowledge
  • University degree preferably in Economics, Advertising or Marketing and Communication
  • Numerical and analytical skills

Required expertise:

  • Facebook blueprint certifications
  • Google Analytics certification
  • Google Marketing Platform certification
  • Writing skills for the web
  • SEO knowledge
  • Amazon advertising knowledge
  • University Degree : Engineering – Economic
  • Typically, a minimum of 3 years work experience required
  • Advanced English

We are seeking a diverse applicant pool to ensure the diversity of our team reflects the end consumers we serve through our self-care mission. We are proud to be an equal opportunity employer that celebrates our team’s differences. Individuals of all races, ethnicities, nationalities, ancestries, religious creeds, sexual orientations, genders, gender identities and gender expressions, national origins, ages, mental and physical abilities, familial status,’ veterans status’, military status’ and more are encouraged to apply. TOGETHER, we make lives better.