Lead Analyst Digital Marketing

Marketing/eCommerce Allegan, Michigan


Perrigo Company is dedicated to making lives better by bringing high quality and affordable self-care products that consumers trust everywhere they are sold.  Help us do it.

We are looking for a Senior Analyst Market Research & Planning to join our Business Insights & Analytics Team in Allegan, MI to design, develop, and implement business analytical capabilities to support the Insights & Analytics goal of delivering better business decisions through an analytical framework, automation, and data visualization.

Key Responsibilities:

  • Monitors and assesses sales and market data and produces reports which will assist management in identifying areas in the market where business can be developed and in strategy formulation.
  • Evaluates market research and market related and customer information and feedback where appropriate to ensure the organization maintains an edge over competitors.
  • Analyzes sales volume and contribution potential for the organization’s brands in all trade sectors and retail accounts to certify that relevant information is used in developing appropriate marketing strategies.
  • Updates tactical market identification programs.
  • Supports the global sales force with tools to effectively compete in the marketplace and provides critical business information for annual strategic planning purposes.
  • May provide guidance to other analysts.


A bachelor’s degree or equivalent is required
Typically a minimum of 8 years work experience is required
Data visualization software knowledge/experience (Tableau, Power BI)
Strong data analytic mindset
Statistical modeling is a plus


We are seeking a diverse applicant pool to ensure the diversity of our team reflects the end consumers we serve through our self-care mission. We are proud to be an equal opportunity employer that celebrates our team’s differences. Individuals of all races, ethnicities, nationalities, ancestries, religious creeds, sexual orientations, genders, gender identities and gender expressions, national origins, ages, mental and physical abilities, familial status,’ veterans status’, military status’ and more are encouraged to apply. TOGETHER, we make lives better.