Product Marketing Manager - Oral Care Business Unit [Ranir]

Marketing/eCommerce Grand Rapids, Michigan



  • Develop, execute, and deliver on the short-term strategic business plan and supporting product plans
  • Assist in helping set product development priorities and facilitate the execution of these projects with cross-functional teams consisting of R&D, Operations, Sourcing, Creative Services, Finance and Sales associates. Manage internal and external resources, as necessary, to execute projects
  • Analyze retailer, consumer, and market trends to understand and execute opportunities that maximize the commercialization of new products; conduct detailed data analysis to make fact-based recommendations to meet business goals
  • Collaborate with Customer Marketing Director to support development of NPD pipeline and business strategies that maximize synergies across the global footprint where possible
  • Establish product development priorities and drive execution of these projects
  • Utilize product line P&Ls to identify growth opportunities and strategies to drive category revenue and reduce costs.


Basic Requirements

  • Bachelor’s degree in marketing or related field required. MBA not required, but preferred
  • Minimum 5 years’ experience in consumer packaged goods (CPG) or related marketing with exposure in both private label and branded marketing initiatives
  • Experience operating in a fast-paced, entrepreneurial business environment
  • Able to provide and report on financial analysis, budgeting/control, and P&L management
  • Proficiency in Microsoft Suite products with the ability to learn internal system programs
  • Proven history of developing successful new products from ideation to go to market strategies
  • Familiarity with consumer research methodologies, including a working knowledge of survey development and testing methods
  • Experience extracting and analyzing syndicated category research (e.g. Nielsen / IRI) to drive fact-based recommendations and decision making to meet business goals
  • Proven ability to draw conclusions and make recommendations from disparate data sources
  • Capable of operating with effectiveness in a fast-paced entrepreneurial business environment


Core Competencies:

  • Communicate effectively (written and oral) with internal and external partners
  • Well-organized, large bandwidth, and able to manage time effectively
  • Works effectively as an individual performer or as a member of a team
  • Ability to deliver on multiple deadlines with consistent work of high-quality
  • Seeks ongoing opportunities to learn and grow; accepting of developmental feedback
  • Demonstrates an enthusiastic approach and maintains a positive outlook
  • Adaptive to different work styles in a team environment



 Perrigo Company is dedicated to making lives better by bringing high quality and affordable self-care products that consumers trust everywhere they are sold.  Help us do it.