Director, Regional Marketing
Description
** This position will ideally be based in Austin, TX out of our headquarters office and be hybrid in office 2+ days a week. Candidates based in other geographies across the U.S. will also be considered for a remote role. **
Thrive Pet Healthcare is a leading owner and operator of over 375+ general veterinary practice, specialty, and emergency veterinary hospitals throughout the U.S. The company is currently searching for a Regional Marketing Director to lead its Regional Marketing team and support the company’s growth.
Thrive Pet Healthcare is a leading owner and operator of over 375+ general veterinary practice, specialty, and emergency veterinary hospitals throughout the U.S. The company is currently searching for a Regional Marketing Director to lead its Regional Marketing team and support the company’s growth.
The Regional Marketing Director will lead a team of Regional Marketing Managers to play a key role in creating capabilities that support the local marketing efforts of Thrive’s practices. The Regional Marketing Director will report to the CMO and represent the local marketing capability and practice support needs for Thrive Pet Healthcare hospitals.
This role will have the following responsibilities:
- Provide thought leadership, best practice sharing, training, and tools for use at the practice level to optimize their marketing and customer experience activities
- Partner closely with Operations on the development of support capabilities, local marketing workflow and processes, coaching and tools to help the practices maximize revenue and client service
- Lead the development of customizable creative assets, marketing materials, and dedicated hospital digital content (including hospital detail pages, landing pages, social posts) to drive local marketing performance
- Facilitate collaboration and knowledge sharing across the marketing organization to ensure best local level support possible
- Ensure practice onboarding, consumer touch point management, brand consistency, and consumer experience are implemented and managed at a high level of service and performance
- Maintain and evolve marketing support processes to continuously improve Thrive’s support of local practices
- Build, train, and support local marketing team managers across data driven marketing planning, B2C and B2B plan implementation, promotional planning, and the launch of national programs
- Lead marketing operational support and leadership for pilots including marketing innovation, customer experience management, membership, new products / services etc.
- Lead change management processes to support the evolution of the company’s marketing capabilities at the practice level
- Grow, develop, and engage a team of marketing managers and directors
Required experience:
- 10+ years’ experience in field marketing specifically in the veterinary services or healthcare industry
- Proven track record of creating B2C and B2B campaigns that are on-brand and deliver attributable positive outcomes
- Proven track record of launching scaled programs and processes that support local marketing at scale
- Strong analytical approach to evaluating attribution, funnel metrics and campaign performance
- Strong written and verbal communications skills
- Service orientation with ability to build trust and coach both experienced and inexperienced practice leadership
Apply today!
At Thrive Pet Healthcare, we celebrate and embrace the uniqueness and diversity of our team members, pet parents, and pets. We strive to create a diverse, equitable, and inclusive culture where all team members belong and feel empowered.