Deputy Head of CRM for PMI

MarketingHybrid Remote, Ukraine


Position at Parimatch Tech

PMI is a service company, engaged in the development and implementation of the expansion strategy for Parimatch brand in the markets of Africa, Asia, Europe, and Latin America. The company provides tech, marketing and communications services for partners in the betting and gambling industry.

Innovations, new technologies and the desire to provide the best gaming experience for the customers is what drives PMI forward.

We invite those who fired up to:
  • Lead the CRM team, and ensuring the department has the right expertise, guidance, and support to be able to achieve its goals;
  • Define and implement localised CRM strategies across key territories;
  • Deliver campaign roadmaps according to standard and in a timely manner;
  • Oversee the application and quality of all customer promotions and marketing communications across multiple channels;
  • Present and report key insights of CRM activities and the progression of KPIs;
  • Share results and learn across the wider business;
  • Engage with multiple stakeholders to agree on plans and prioritise customer experience touch points;
  • Promote a data-driven culture within the team;
  • Adopt a robust test and learn approach to CRM, and ensuring that all learnings are captured and applied to future campaigns;
  • Ensure CRM initiatives meet the local regulatory and advertising standards, whilst maintaining an in-depth knowledge of licensing frameworks;
  • Monitor current industry and marketing trends, new technology solutions, and commercial opportunities, presenting them into workable solutions which drive growth and improve the customer experience.
  • Benchmark customer offerings and communications within each territory against local competitors;
  • Keep up-to-date with product developments completed in-house or through third-party suppliers, build CRM support plans around key launches.
Essential professional experience: 
  • Extensive CRM experience in Online Gaming;
  • Experienced people manager with a strong track record of leading diverse teams;
  • Experience in collaborating and developing strong relationships with internal and external contacts;
  •  Data literate with strong analytical skills and knowledge of industry KPIs;
  • Experience in creating, delivering, and reporting on successful CRM roadmaps.

Desirable skills and personal features: 
  • Strong Communication Skills;
  • Customer and commercially focused;
  • Experience working in a fast-paced and ever-changing environment;

We care of your:


  • 100% paid sick leaves;
  • Evacuation support & financial aid;
  • Benefits Cafeteria (gym/stomatology/psychological service & etc.). 


  • Competitive salary and сonstant encouragement for your efforts and contribution;
  • Annual salary review;
  • OKR-based bonus system;
  • Gifts for significant life events (marriage, childbirth).

Personal and professional growth

  • Individual annual training budget with an opportunity to visit paid conferences, training sessions, English lessons, workshops, etc.;
  • Personal development plan; 
  • Feedback culture.

Work-life balance

  • 20 working days of paid vacation;
  • Flexible schedule;
  • Corporate events and team-building activities;
  • PM Clubs;
  • PM Foundation Activities.