Content Manager (Asia)

MarketingHybrid Remote, Ukraine


Position at Parimatch Tech

PMI is a service company, engaged in the development and implementation of the expansion strategy for Parimatch brand in the markets of Africa, Asia, Europe, and Latin America. The company provides tech, marketing and communications services for partners in the betting and gambling industry.

Innovations, new technologies and the desire to provide the best gaming experience for the customers is what drives PMI forward.

We invite those who fired up to:

  • Create catchy, compelling, and actionable CRM copies that our clients love: emails, SMS, digests, push notifications, reminders, both performance and brand awareness-oriented content - independently and in cooperation with freelance writers;
  • Review and edit texts delivered by freelancers in order to ensure their synchronisation and consistency in accordance with the Brand Content Style Guide;
  • Arrange high-quality editing and translations to multiple languages, including the local languages of India;
  • Ensure regular reporting on the effectiveness of created content and come up with ideas to improve it;
  • Manage budgeting of the freelance content activities and provide accurate reporting;
  • Support copy requests for A/B and/or multivariate tests to optimize campaigns;
  • Leverage analytics reporting to fine-tune subject lines, copy, CTAs, etc. to drive continuous improvement;
  • Track regular CRM content trends, competitors’ content reviewing, generating valuable insights, and turning them into an action plan for continuous improvement of our content.

Essential professional experience:

  • 3+ years’ experience as Copywriter / Email Copywriter / Content manager / Editor in the agency or on the client side (sports or gambling sector would be a plus);
  • Ability to understand CRM campaign briefs and come up with catchy and effective content;
  • Capacity to multitask, prioritise, and organize a number of concurrent projects;
  • Passion for sports, including cricket, football, and tennis is a must (experience in writing or editing content dedicated to sports would be a plus);
  • Ability to flex writing style to reach multiple audience types;
  • Ability to inspire customers to open emails with sensational subject lines;
  • Comfortable working independently with little direction under tight deadlines;
  • Ability to quickly implement feedback, refine, and get better;
  • Excellent work portfolio;
  • Fluent English.

Desirable skills and personal features:

  • Knowledge of the betting/gambling industry;
  • Experience in working with task management systems (JIRA, Asana, Notion, etc.);
  • Creative thinking and attention to detail;
  • Excellent written and verbal communication skills;
  • Strong teamwork and self-management qualities;
  • Experience on UpWork or another freelancing platform would be a plus;
  • Hindi would be a plus.

We care of your:


  • 100 % paid sick leaves;


  • Competitive salary and сonstant encouragement for your efforts and contribution;
  • Annual salary review;
  • OKR-based bonus system.


Personal and professional growth

  • Individual annual training budget with an opportunity to visit paid conferences, training sessions, English lessons, workshops, etc.;
  • Personal development plan;
  • Feedback culture.

Work-life balance

  • 20 working days of paid vacation;
  • Flexible schedule;
  • Corporate events and team-building activities.