Senior Creative Producer
The senior producer role in the Palo Alto Networks internal creative agency (The Farm) reports to the creative director in the Global Brand, Digital & Demand Marketing organization and is responsible for orchestrating large-scale programs and projects, interfacing with both in-house and external creative partners. This includes integrated advertising and marketing campaigns as well as localization of campaigns, in addition to more strategic projects requiring research and conceptual thinking, including brand positioning, new brand platforms, naming, workshop facilitation and more.
The senior producer serves as a consultant for creative strategy, campaign and brand design management to marketing directors and campaign managers as well as leaders in other functional centers, such as Product Marketing/Management, Research, LOBs, and Sales & Service. The senior producer is responsible for gathering business requirements from stakeholders, scoping initiatives and ensuring proper resources are allocated to deliver these projects and programs, acting as the primary project manager or point of contact with agencies and suppliers on behalf of, and in partnership with, the creative director and team.
The senior producer will also actively engage in embedding and ensuring project management best practices are adopted, deployed and consistently executed, setting high standards of excellence.
- Align campaign strategies for medium- to large-scale programs, including creating project plans, schedules and creative briefs, working closely with marketing directors and campaign managers
- Manage allocation of creative resources externally and internally to effectively meet project stakeholders’ needs; consult with the creative director on capability, fitting the right talent to a project and setting up teams for success
- Facilitate internal client meetings with the creative team; manage agendas as well as timely distribution of meeting notes and action items to all stakeholders
- Manage project milestones and deliver both feedback and guidance to the internal design team and vendors (i.e., agencies and production companies); report status and adjustments back to stakeholders and the team
- Procure vendor estimates, develop project plans and schedules, and ensure efficacy of vendor contracts (NDA, SLA, SOW, etc.) in conjunction with finance, operations and legal requirements
- Drive proactive communication with all stakeholders and resources to ensure timely review and approval of key project milestones; facilitate decision-making
- Ensure all relevant project deliverables are entered into asset management systems
- Maintain and nurture relevant vendor pools (e.g., agencies and contractors) in contact database
- Manage budget and scope expectations on active projects, including regular management reports and updates
- Manage on-time and on-budget creative production with agencies and vendors for television, radio, print, direct mail, etc.
- Create and deliver regular communications to the management and staff of cross-functional groups (e.g., Brand and Demand Generation, Corporate Communications, Product Marketing, Product Management) as needed
- Synchronize production backlogs with production dependencies and resolve schedule conflicts
- Negotiate capacity and workload of product line teams with stakeholders during weekly project planning sessions, using our internal project submission and tracking tool
- Facilitate the grooming and prioritization of initiatives with marketing and program managers
- Define and communicate project management best practices
- Assess value and cost of initiatives; provide guidance on the most efficient ways of producing projects
- Set up and manage external project management tools for internal/external team collaboration (Workfront, etc.) on relevant projects requiring distributed teams
- Produce key project management deliverables, including but not limited to process overviews, capacity assessment, resource plans, project scope of work, production schedules, RFPs, meeting minutes, creative briefs, spend reports and project updates, among others
- Manage traffic specialists and/or managers
- Mentor new hires and others on team
- Train marketing directors and campaign managers on project planning and effective management
- 7+ years of project management experience in multidisciplinary creative organizations
- 10+ years of experience in brand management, design, web and/or agency environments
- Experience writing creative briefs that describe campaign/program goals and objectives, target audiences, core messages, and creative requirements among other pertinent information to help guide creative execution
- Understanding of technical and creative processes across multiple creative disciplines and practices, including but not limited to graphic design, print production, advertising, TV/radio production, email and web design, and digital/multimedia
- Proven leadership and team-building skills to gather consensus and meet team goals; ability to communicate strategy to others
- Superior written and verbal skills with a proven ability to influence commitment from various stakeholders – individual contributors through director-level and above
- Ability to create, manipulate and utilize spreadsheets, word processing programs, etc.
- Ability to keep multiple projects moving concurrently and stakeholders informed
- Experience defining and communicating process and project management best practices
- Highly consultative, able to account for complex interdependencies and visually simplify data for decision-making of day-to-day project teams and executives
- Experience developing and producing work within an Agile/Scrum framework as well as traditional waterfall methods
- Bachelor’s degree or equivalent experience
Our marketing team has an opportunity like in no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.
We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.
We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at firstname.lastname@example.org.
Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.