Parts Wholesale Manager - East Territory (Performance Auto Group - Head Office)

Parts Brampton, Ontario


Description

Position at Performance Auto Group

Drive for Excellence

Looking to join a fast-paced and an ever expanding organization? Be a part of our dynamic team at Performance Auto Group! We are currently seeking a Parts Wholesale Manager to join our Corporate Aftersales Team!

The Parts Wholesale Manager plays a critical role in developing, supporting, and expanding wholesale parts sales across Performance Auto Group dealerships. This role focuses on growing wholesale revenue through new account development, strengthening relationships with existing customers, and supporting dealership parts departments in improving wholesale performance.

The Parts Wholesale Manager works collaboratively with the counterpart responsible for the opposite geographic territory. While logistical support and dealership touchpoints are aligned geographically, both managers operate as a team and share responsibility for the overall growth, profitability, and health of the group’s wholesale business.

This role also supports dealership staff through training, operational guidance, and collaboration with third-party wholesale sales partners to maximize wholesale opportunities across the organization.

About Us

Performance Auto Group, is a leading automotive group, whose purpose is to be the preferred automotive group by fostering fair and respectful relationships that positively impact our team, customers, partners, and communities. Our core values as an organization are the principles we were built on that guide us today:

  • Great Experience: Every customer is entitled to a great experience
  • Integrity: We are honest and transparent in our actions
  • Diversity: We are stronger through the inclusion of people, brands and ideas
  • Innovation: We passionately embrace opportunities for new and continuous improvements
  • Empowerment: We encourage and support our people in taking initiative
  • Giving Back: We positively impact the communities in which we live, work and raise families

Here’s what you’ll deliver:

Wholesale Business Development

  • Identify and pursue new wholesale opportunities including mechanical repair facilities, collision centres, and fleet service departments.
  • Re-engage previously inactive accounts and expand existing customer relationships.
  • Promote Performance Auto Group as a one-stop shop across multiple brands and dealership locations where appropriate.
  • Support group growth by identifying opportunities to increase penetration within existing customer accounts..

Customer Account Onboarding and Management

  • Support the onboarding of new wholesale customers across the assigned territory, including coordinating account setup, onboarding and pricing communication, and internal handoff to the appropriate dealership and support teams.
  • Support the setup and launch of new customer accounts by coordinating welcome communication, pricing lists, contacts, and expectations for ordering, delivery, and service.
  • Work with customers and internal departments to ensure all required documentation is completed accurately, including credit applications, account setup requirements, and related onboarding steps.
  • Maintain an ongoing account overview of assigned wholesale customers to ensure account information remains current, opportunities for growth are identified, and customer issues are addressed promptly.
  • Monitor customer activity and account health, including onboarding progress, engagement levels, service concerns, and opportunities for additional support or business development.
  • Identify account-related opportunities or concerns and bring them forward proactively, including onboarding gaps, inactive accounts, customer dissatisfaction, or opportunities to expand business within the PAG network.
  • Work collaboratively with the Aftersales Accounts and Operations Manager, dealership Parts Managers, and internal support teams to ensure customer accounts are maintained properly and inquiries are directed to the appropriate area.

Customer Relationship Management

  • Develop and maintain strong relationships with wholesale customers to ensure continued satisfaction, retention, and growth of business.
  • Maintain a clear understanding of each key account’s needs, operating profile, service expectations, and growth potential.
  • Serve as a consistent point of contact for customers and help ensure concerns are addressed in a timely and professional manner.

Territory Development

  • Support wholesale business growth across assigned dealerships within the territory while working collaboratively with the Parts Wholesale Manager responsible for the opposite region.
  • Build and execute a territory plan that supports growth, account development, dealer engagement, and market coverage.
  • Balance time effectively between customer development, dealership support, field activity, and internal follow-up.

Dealer Support and Training

  • Work closely with dealership Parts Managers and staff to support wholesale growth initiatives, provide operational guidance, and assist with training related to wholesale systems, programs, and customer management.
  • Support dealerships with best practices related to customer communication, account management, and service consistency.
  • Assist dealership teams with onboarding new accounts and ensuring a smooth transition into ongoing business activity.

Field Sales and Customer Engagement

  • Conduct regular visits with key customers and dealership teams to strengthen relationships, support growth initiatives, and identify opportunities for additional business.
  • Maintain a visible field presence within the territory to support account retention, business development, and customer satisfaction.
  • Participate in customer meetings, joint sales calls, and targeted business reviews where required.

Third-Party Sales Partner Coordination

  • Work with third-party wholesale sales partners and programs to maximize wholesale opportunities while ensuring alignment with Performance Auto Group’s overall strategy.
  • Oversee and manage spending related to wholesale sales programs.
  • Help ensure third-party efforts align with dealership priorities, customer needs, and overall territory objectives.

Operational Support

  • Assist dealerships in resolving wholesale customer issues, improving service levels, supporting account setup and onboarding, and implementing best practices related to wholesale operations.
  • Act as a bridge between customers, dealerships, and internal support functions to improve communication and issue resolution.
  • Help identify process gaps that may affect customer experience or wholesale growth.

OEM Program Coordination

  • Work with dealership Parts Departments to support OEM wholesale programs and help ensure alignment with brand-specific objectives and performance targets.
  • Collaborate with OEM partners and program representatives where required to support dealer participation, performance, and overall program effectiveness.
  • Help dealerships understand, manage, and maximize opportunities within OEM wholesale initiatives, including program requirements, expectations, and growth opportunities.
  • Communicate customer trends, program opportunities, and account needs back to dealership teams where appropriate.
  • Support dealerships in planning around key OEM wholesale initiatives and brand-specific opportunities to help drive performance and target achievement.

Performance Tracking and Reporting

  • Monitor wholesale sales performance across supported dealerships and provide regular reporting and insights to the Aftersales Business Development Manager and dealership Parts Managers.
  • Track account activity, territory growth, onboarding progress, and customer development opportunities.
  • Maintain visibility on sales trends, account health, and growth opportunities within the territory.

Market Intelligence

  • Monitor competitor activity, pricing strategies, and market trends to ensure Performance Auto Group remains competitive within the wholesale marketplace.

Customer Service Excellence

  • Ensure high standards of customer service are maintained by addressing issues promptly and supporting dealerships in delivering reliable service to wholesale customers.
  • Promote a professional, proactive, and relationship-driven approach to customer support across the territory.
  • Comply with all company policies, standards, and procedures.
  • Other duties as required by management.

What do you need to succeed?

  • Post Secondary Degree/Diploma in Business Administration or related field required.
  • 3-5 years of management experience in the automotive industry is preferred.
  • Previous experience as a Parts Manager or Parts Advisor is preferred.
  • CDK experience is preferred.
  • Must have a valid Ontario Driver's License and good driving record.
  • Strong communication skills are required to work with customers, employees and vendors.
  • Required to maintain the profitability of their department while controlling expenses and maintaining customer satisfaction.
  • Strong knowledge of parts and inventory systems is required for this role.
  • Highly organized, detail-oriented, and able to thrive in a fast-paced, changing environment.
  • Ability to support the organization’s goals and objectives.
  • Excellent interpersonal and team-building skills.
  • Demonstrate effective verbal, listening, and written communication skills.
  • Attention to detail and ability to maintain a high level of accuracy.
  • Exceptional customer service orientation.
  • Excellent time management skills, ability to multitask and work well under pressure.
  • Ability to manage stress and work with tight deadlines.
  • Highly self motivated and directed.
  • Must be willing to be flexible with work schedules. 

What’s in it for you?

  • Excellent management support and guidance
  • Opportunities through our Internal career development program
  • Access to health, dental and vision insurance
  • Disability, critical illness and life insurance for the unexpected
  • Our Employee Assistance Plan (EAP) for you and your family's wellness
  • Discount on vehicles, service and parts for you and your family
  • Discounts to retailers and service providers across the country
  • Free and engaging employee events
  • Did we mention we love giving back to our communities?!

Job Type: Full Time - Permanent (Hybrid schedule)

Compensation (expected annual compensation): $105,000 - $155,000 per year (base salary plus monthly performance-based bonuses). This range includes a fixed base salary and eligibility for monthly bonuses tied to individual results and/or department performance, which may be influenced by business volumes. Actual bonus earnings vary based on performance.

Performance Auto Group is a leading automotive company in Ontario with over 2000 employees, 23 brands and 44 locations in Brampton, Brantford, Bolton, Grimsby, Mississauga, Orangeville, St. Catharines, Huntsville and Toronto. Performance Auto Group also includes AutoPlanet, Canada’s largest indoor used car showroom.

This recruitment process involves the use of artificial intelligence, and this job posting is for an existing vacancy. 

Performance Auto Group is an equal opportunity employer. Accommodations are available throughout the recruitment and selection process in accordance with applicable legislation. We thank all applicants for their interest; however, only those selected for an interview will be contacted.