Sr. Marketing Manager, iovera

Marketing San Diego, CA Parsippany, NJ


About Pacira  
Pacira BioSciences, Inc. is a leading provider of non-opioid pain management and regenerative health solutions dedicated to improving outcomes for health care practitioners and their patients.  
Each of our 3 marketed products, both in pharmaceutical and medical device, represent cutting edge technologies for pain management.  
We have 700+ employees and have averaged double digit growth year over year for the past 5 years, with $500M in revenue. We are small enough for you to make your mark, and big enough for you to learn and grow!  
We have facilities in New Jersey, California and Florida. Our San Diego, CA campus is a world class manufacturing and R&D facility. We are rapidly growing and have opportunities across all of our sites and functional areas.  
Why work with us?  
Rarely do you have an opportunity to do work that really matters. What drives us is our mission. What makes us successful are our people.  At Pacira, you are part of an inclusive culture that fosters collaboration, growth, and innovative thinking - a place where you can make an impact and help change the standard of care in non-opioid pain management. Be part of our movement, let’s pursue excellence together.  
This role is responsible for supporting and implementing strategic marketing initiatives to promote the iovera device effectively.  They will collaborate with cross-functional teams to ensure alignment with sales objectives and market demands, ultimately driving product awareness, adoption, and revenue growth.    
Essential Duties & Responsibilities:    
The following statements are intended to describe the general nature and level of work being performed by an individual assigned to this job.  Other duties may be assigned.    
  • Create comprehensive marketing strategies aligned with business objectives to promote medical devices effectively in target markets.
  • Develop compelling product positioning and messaging that differentiates iovera in the market and resonates with target audiences.
  • Develop high-quality marketing collateral, including brochures, presentations, website content, and product videos, to support sales efforts and enhance brand awareness.
  • Partner with the digital marketing team to develop strategy for digital marketing efforts, including website management, email marketing, and social media to drive lead generation and customer engagement.
  • Track and analyze the performance of marketing campaigns and initiatives, using metrics such as ROI, lead generation, and customer engagement, to optimize marketing efforts and drive continuous improvement.
  • Provide sales teams with the necessary tools, training, and materials to effectively communicate the value proposition of iovera and support the sales process.
  • Interpret market research and analytics to identify customer needs, market trends, and competitive landscape to inform marketing strategies and tactics.
  • Plan and execute integrated marketing campaigns across various channels, including digital marketing, print advertising, trade shows, and conferences.
  • Collaborate with cross-functional teams, including product development, sales, regulatory affairs, medical, learning & development, and medical education to ensure marketing initiatives are aligned with overall business objectives.
  • Ensure all marketing materials and activities comply with relevant regulatory requirements and industry standards.
  • Support field sales Plan of Action (POA) and National Training meetings including development of agenda, meeting planning and execution of relevant content.
  • Partner with agency partners to support assigned responsibilities.
  • Develop and manage budget associated with defined scope.
Supervisory Responsibilities:    
This position will not have supervisory responsibility.     
The incumbent will work closely with field sales, key HCPs, cross-functional team members and agency partners.    
Education and Experience:     
  • Bachelor’s degree in Marketing, Business or closely related field required
  • MBA preferred but not required
  • Minimum 6 years in marketing roles within the medical device industry required
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.    
Knowledge, Skills, and Abilities:    
  • Strong understanding of medical device regulations and compliance requirements
  • Demonstrated success in developing and executing marketing strategies that drive product awareness and revenue growth
  • Excellent communication and interpersonal skills; able to work successfully with minimal supervision and collaborate effectively with cross-functional teams
  • Strategic thinker with analytical skills and the ability to translate data into actionable insights
  • Proficiency in digital marketing tools and platforms
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
  • Creative thinker with a passion for innovation and continuous improvement
  • Able to communicate effectively with field sales, key business partners and end user customers
  • Excellent oral and written English communications skills including strong presentation skills
  • Excellent Microsoft Office skills including Word, Excel and PowerPoint
Physical Demands:    
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.    
Ability to safely navigate corporate office environment as well as event/meeting spaces of all sizes. Must be able to travel by car and public transportation. Ability to travel approximately 15-25%.    
Work Environment:    
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.    
The work setting is consistent of a typical medical device office environment with offices and cubicles. The work setting will also include event spaces such as conferences and meetings at small, medium and large sized venues with varying levels of noise and crowded areas at times.      
  • Medical, Prescription, Dental, Vision Coverage
  • Flexible Spending Account & Health Savings Account with Company match
  • Employee Assistance Program
  • Mental Health Resources
  • Disability Coverage
  • Life insurance
  • Critical Illness and Accident Insurance
  • Legal and Identity Theft Protection
  • Pet Insurance
  • Fertility and Maternity Assistance
  • 401(k) with company match
  • Flexible Time Off (FTO) and 11 paid holidays
  • Paid Parental Leave 
The base pay range for this role in California is $112,000-$154,000 per year. This role is classified as non-exempt and eligible for over-time.       
The range is what we reasonably expect to pay for this role. The range considers a wide range of factors that are considered in making compensation decisions, including but not limited to: geographic markets, business or organizational needs, skill sets, experience, training, licensure, and certifications.      

EEO Statement: Pacira is proud to be an Equal Opportunity Employer and does not discriminate against applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age (40 or older), veteran status, disability or genetic information, or any other characteristic protected under applicable federal, state, or local law. At Pacira we are committed to intentionally cultivating a culture of inclusion where all feel welcomed and valued for their background, perspectives, and experiences. We hold one another accountable to promote trust and transparency in support of our communities and collective purpose.
Agency Disclaimer: Pacira Biosciences, Inc. (Hereafter, Pacira) does not accept unsolicited resumes from recruiters or employment agencies in response to the Pacira Careers page or a Pacira social media post. Pacira will not consider or agree to payment of any referral compensation or recruiter fee relating to unsolicited resumes. Pacira explicitly reserves the right to hire said candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Pacira.