Brand Manager, Digital

Marketing Parsippany, NJ


Description


About Pacira

Pacira BioSciences, Inc. is a leading provider of non-opioid pain management and regenerative health solutions dedicated to improving outcomes for health care practitioners and their patients. Our in-depth knowledge of non-opioid pain management, coupled with our passion for advancing patient care, drives our commitment to providing solutions that address unmet medical needs and improve clinical results.

Why work with us?

Rarely do you have an opportunity to do work that really matters. What drives us is our mission. What makes us successful are our people.  At Pacira, you are part of an inclusive culture that fosters collaboration, growth, and innovative thinking - a place where you can make an impact and help change the standard of care in non-opioid pain management. Be part of our movement, let’s pursue excellence together.

The Brand Manager, Digital is responsible for collaborating across the Pacira organization and with alliance partners to coordinate and execute marketing programs and strategy, training materials for internal and external customers, professional engagements and education, and society meetings.

 

Responsibilities:

  • Develop, manage and optimize content across digital (i.e, EXPAREL and ZILRETTA websites, Search, Email, Social media) platforms reflective of the Marketing and Commercial organizations’ strategic priorities
    • Drive analytics reporting and lead optimization initiatives
    • Implement patient focused content on EXPAREL.com and HCP and Patient ZILRETTA site content (“online learning”) in coordination with Marketing and Commercial leadership and Medical and Scientific communication teams
    • Identify and communicate best practices that reinforces brand messaging and positioning as well as optimal user experience
  • Liaise with digital vendors and agency to continually optimize paid search, SEO initiatives and other key drivers to grow and enhance EXPAREL business and education
  • Identify growth marketing opportunities and other customer acquisition (patient and HCP) initiatives as part of ongoing improvement and annual strategic plan
  • Support planning, process management and execution of site assets (i.e., partnering with Marketing Franchise Leads to engage with key opinion and thought leaders, , and coordinating launch of materials to internal and external customers)
  • Interface with medical/legal/regulatory review team to drive operational efficiency of marketing/commercial team
  • Develop and maintain project management tools outlining active work streams, monitoring status and immediate next steps. Build team processes to improve coordination and collaboration.
  • Communicate with stakeholders to ensure necessary input is received and issues are triaged to appropriate individuals.
  • Create and maintain performance metrics, reports and dashboards as needed

Develop and refine  key executive presentations and reports, as required

 

Supervisory Responsibilities:
This position will not have supervisory responsibility.

 

Interaction:
The incumbent will work closely with field sales, cross-functional team members and agency partners.

 

Qualifications:

  • Bachelor’s degree in Business, Marketing or related field from accredited college or university
  • Minimum 3 years’ experience in marketing or project coordination, preferably in a business development or pharmaceutical/biotech/medical devices environment.
  • Minimum 2 years’ experience in pharmaceutical/biotech/medical devices Product Management, Marketing or Business Development, preferably with a product launch.
  • Agency experience or prior experience managing agency partners a plus
  • Proven ability to communicate effectively with all levels of the organization (including C-suite) as well as with external constituents including KOLs and business partners.
  • Self-starter
  • Demonstrated skills in Pharmaceutical product launch planning and execution
  • Demonstrated analytic skills
  • Proven ability to manage complex projects to completion – project and timeline management
  • Proven ability to manage multiple tasks, set priorities and meet deadlines
  • Demonstrated ability to work successfully with minimal supervision and to collaborate well with team members across functions
  • Excellent Microsoft Office skills including Word, Excel and PowerPoint
  • Excellent oral and written English communication skills
  • Ability to travel up to 30%  
  • Google Analytics and AdWords experience a plus

 

 

EEO Statement

Pacira is proud to be an Equal Opportunity Employer and does not discriminate against applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age (40 or older), veteran status, disability or genetic information, or any other characteristic protected under applicable federal, state, or local law.

At Pacira we are committed to intentionally cultivating a culture of inclusion where all feel welcomed and valued for their background, perspectives, and experiences. We hold one another accountable to promote trust and transparency in support of our communities and collective purpose.