Director, Market Access & Reimbursement Marketing
Description
About Pacira
Pacira BioSciences, Inc. is a leading provider of non-opioid pain management and regenerative health solutions dedicated to improving outcomes for health care practitioners and their patients. Our in-depth knowledge of non-opioid pain management, coupled with our passion for advancing patient care, drives our commitment to providing solutions that address unmet medical needs and improve clinical results.
Why work with us?
Rarely do you have an opportunity to do work that really matters. What drives us is our mission. What makes us successful are our people. At Pacira, you are part of an inclusive culture that fosters collaboration, growth, and innovative thinking - a place where you can make an impact and help change the standard of care in non-opioid pain management. Be part of our movement, let’s pursue excellence together.
Summary:
At Pacira BioSciences, we are committed to driving innovation to provide better ways to safely and effectively manage pain. Our in-depth knowledge of the needs of the pain & post-surgical pain market, coupled with our passion for delivering improved patient care, drives our commitment to providing product solutions that address unmet medical needs and improve clinical results. Payers and their employer customers are equally concerned about increasing the quality of the patient experience, improving health outcomes, maintaining sufficient choice, nurturing physician relationships, and operating efficiently. Pacira is dedicated to being strong partners in patient care and strives to ensure payer marketing activities need to respect the sophistication of payer customers and deliver messages that speak directly to their business concerns to ultimately achieve favorable patient access for our products. Pacira BioSciences currently has an opening for a Director, Market Access & Reimbursement Marketing.
The Director, Market Access & Reimbursement Marketing is responsible for contributing to the marketing payer and reimbursement strategy, as well as, development of programs and tactics for the portfolio to ensure Pacira is well positioned to successfully deliver on the corporate vision and mission. The Director will collaborate on the development of the payer and reimbursement marketing strategy and lead tactical execution within a matrix organization.
Essential Duties & Responsibilities:
The following statements are intended to describe the general nature and level of work being performed by an individual assigned to this job. Other duties may be assigned.
- Collaborate on development and pull through of the portfolio market access and reimbursement marketing strategy, and lead campaign and tactical development for Pacira BioSciences that address core customer objectives and lead to favorable access across the franchise.
- Partner to communicate a comprehensive perspective of the US Managed Markets to Commercial functions, Clinical and Medical Affairs and Legal teams to support and guide the process for further defining the corporate value strategy for the US market.
- Define clinical/economic outcome requirements for payer strategy
- Partner cross functionally to develop relevant and credible HEOR messaging
- Develop robust commercial payer and self-insured employer messaging and materials to communicate the portfolio’s value proposition and the benefits of patient access to non-opioid interventions to manage acute pain.
- Develop reimbursement resources to support field sales engagement with key stakeholders including clinicians, administrators, and billers
- Support regional payer determinations for field sales “pull-through.”
- Build and manage campaigns to communicate favorable reimbursement status through a mix of media and educational initiatives.
- Serve as a liaison between field teams and Access Marketing
- Identify new opportunities, set objectives, strategies and resources needed to achieve financial and strategic goals.
- Establish metrics to track progress, identify areas of growth, and quantify impact.
- Build and implement innovative tools which would include personal and non-personal solutions to enhance customer engagement and product access.
- Track and manage budgets, forecasts, and assumptions.
- Understand key pain management market trends and changes in health care delivery to develop market insights critical to value and access strategy and communication.
Supervisory Responsibilities:
This position may have supervisory responsibilities.
Interaction:
The incumbent will work closely with the Marketing, Medical, Payer, Sales, and other internal groups.
Education and Experience:
- Bachelor’s degree from accredited college or university, MBA strongly preferred.
- Minimum 8 years’ experience progressive responsibility in sales and/or marketing for hospital pharmaceutical or medical device.
- Minimum 3 years of in line brand marketing experience in pharmaceutical or medical device marketing including experience in roles related to market access, value, pricing, reimbursement, patient access as well as operational budget management.
- Significant experience in Access roles with a preference for at least 3 years in Market Access and Value marketing or field roles.
Knowledge, Skills, and Abilities:
- Product Launch Market Access experience including strategy development, field sales engagement and hands-on support.
- Proven track record of identifying product advantages and market requirements turning them into impactful value propositions and value stories to payers and health systems.
- Strong strategic thinking skills, ability to scenario plan, craft strategic options and creative problem solving beyond the scope of the traditional industry frameworks and practices
- Organizational savvy, able to navigate successfully across business structures and cultures to achieve exceptional results
- Proven ability to lead and partner with cross functional teams, drive execution, and build alignment
- Strong project and process management skills including the ability to manage multiple projects, set priorities and meet deadlines.
- Proven track record of measurable success in developing and executing marketing plans in the pharmaceutical or medical device industry.
- Demonstrate ability to work effectively in complex, rapidly changing environment.
- Excellent oral and written English communications skills.
- Excellent platform skills: ability to deliver complex, clinical information to diverse populations.
- Proven team player with ability to navigate and collaborate cross functionally; able to influence those over whom there is no immediate supervisory capacity to achieve objectives.
- Solid financial and business acumen; analytical mindset.
- Ability to travel approximately 40%.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee is regularly required to travel by automobile as well as by airplane and other forms of public transportation. The employee will be required to move quickly and safely in large convention/conference environments.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
The work setting is consistent of a typical pharmaceutical office environment with offices and cubicles
The base pay range for this role in California is $176,000 per year to $242,000 per year. The range is what we reasonably expect to pay for this role. The range considers a wide range of factors that are considered in making compensation decisions, including but not limited to: geographic markets, business or organizational needs, skill sets, experience, training, licensure, and certifications.
EEO Statement:
Pacira is proud to be an Equal Opportunity Employer and does not discriminate against applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age (40 or older), veteran status, disability or genetic information, or any other characteristic protected under applicable federal, state, or local law.
At Pacira we are committed to intentionally cultivating a culture of inclusion where all feel welcomed and valued for their background, perspectives, and experiences. We hold one another accountable to promote trust and transparency in support of our communities and collective purpose.
Agency Disclaimer:
Pacira Biosciences, Inc. (Hereafter, Pacira) does not accept unsolicited resumes from recruiters or employment agencies in response to the Pacira Careers page or a Pacira social media post. Pacira will not consider or agree to payment of any referral compensation or recruiter fee relating to unsolicited resumes. Pacira explicitly reserves the right to hire said candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Pacira.