1.        JOB IDENTIFICATION

Job Title:

Reporting To:

Department

Market Intelligence Analyst

Simon Wright, Marketing Director, International

Marketing

2.  JOB PURPOSE

The Market Intelligence Analyst will provide actionable data insights that inform strategic and tactical marketing decisions across the International business. This role owns all marketing data, reporting, dashboards, and research activities, targeted with centralising performance analysis and removing manual reporting and insight tasks from the wider marketing team.

The Market Intelligence Analyst will ensure that marketing activity is data-led, measurable, and aligned with the company’s growth strategy. Working closely with the Marketing Director, Sales, Commercial and BI teams, this position will help shape decision-making through accurate analytics, performance measurement, and market intelligence.

3.  KEY RESULT AREAS

Market & Competitor Research

• Conduct ongoing market analysis to identify trends, risks, and opportunities within key industry verticals (Automotive, Marine & Defence, Heavy Duty Truck, Manufacturing, etc.).
• Manage competitor intelligence, tracking product launches, pricing, messaging, partnerships, and market positioning.
• Support market entry and expansion projects with quantitative and qualitative research.
• Produce structured market intelligence reports and executive summaries to support the growth strategy
• Maintain a database of competitor profiles, key accounts, and global market indicators.

Performance Reporting & KPI Management

• Develop and maintain the marketing performance measurement framework to track ROI across all channels, campaigns, and P&Ls.

• Build and manage dashboards and automated reports for leadership visibility, including campaign impact, funnel performance, lead conversion, and content engagement from multiple systems and platforms (ERP, CRM, LinkedIn, Google Analytics / SEO).
• Define, track, and report on marketing KPIs, including:
  • Campaign ROI
  • Lead generation and conversion rates
  • Digital engagement (traffic, CTRs, form fills, etc.)
  • Social and content performance
  • Event ROI and pipeline contribution
• Present insights and recommendations to the marketing and cross-functional teams to drive informed decision-making.

4.  ADDITIONAL KEY DUTIES

Data Management & Systems Integration

• Ensure accuracy, consistency, and compliance of marketing data across all systems.
• Collaborate with the BI team to enhance system integrations and reporting automation.
• Develop standardised data models and reporting templates for consistent usage across divisions.

Insight & Collaboration

• Contribute to the development of the company’s Growth Hub and Intranet Page, enabling easy access to data and insights.
• Drive adoption of BI tools and analytics best practices across the marketing function.

5.  KNOWLEDGE, TRAINING, EXPERIENCE & SKILLS REQUIRED TO DO THE JOB

Essential:

• 3–5 years of experience in business intelligence, data analysis, or marketing analytics, ideally in a B2B or industrial/manufacturing environment.
• Strong proficiency with Excel (advanced), and data visualisation.
• Working knowledge of CRM and marketing automation platforms (HubSpot, Salesforce, Dynamics, etc.).
• Ability to integrate and interpret data from multiple sources (web, CRM, ERP).
• Experience with quantitative and qualitative market research and competitor analysis.
• Excellent attention to detail and data accuracy.

Desirable:

• Experience working with SQL or other data query languages.
• Understanding of SEO, PPC, and digital marketing metrics.
• Familiarity with ERP systems.
• Experience in managing or contributing to BI dashboards in a global business context.

Key Attributes

• Commercially minded with a passion for data-driven marketing.
• Proactive, curious, and confident turning data into actionable insight.
• Comfortable working in a fast-paced, matrixed environment.
• Strong communication and presentation skills.
• Collaborative and supportive team player.
• Highly organised with an analytical mindset and strategic outlook.

8.  JOB DESCRIPTION AGREEMENT

We confirm that this conveys a full and accurate description of the job as at DATE.

Job Holder’s Signature:…………………………………………………………………………………………………..

Manager of Department Signature:………………………………………………………………………………..

Director of Department Signature:…………………………………………………………………………………

Date:……………………………..

Date:……………………………..

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