Marketing Specialist
Description
Title: Marketing Specialist
Department: Marketing
This role is ideal for someone who thrives in content creation and enjoys executing marketing campaigns across multiple channels. The Marketing Specialist will play a key role in producing engaging content, managing communications, and supporting marketing operations to drive brand awareness and lead generation.
Duties/Responsibilities:
Content Creation
- Write and edit blogs, case studies, social media posts, and newsletters.
- Design marketing collateral such as one-pagers, deck visuals, and PDFs.
- Develop webinar slides and supporting materials.
- Collaborate with the development team to update website content and landing pages.
- Repurpose core content into multiple formats for different channels.
Communications Execution
- Draft LinkedIn content for the brand and executives.
- Publish announcements across relevant channels.
- Manage and maintain the editorial calendar.
Campaign Execution
- Publish social media content across platforms.
- Manage content uploads in CMS and HubSpot.
- Develop and execute email campaigns, including tracking in Salesforce.
- Create webinar content and scripts.
Marketing Operations
- Build and manage tracking links for campaigns.
- Update CRM and HubSpot workflows as needed.
- Maintain campaign dashboards aligned with Marketing Lead KPIs.
Education/Experience:
- 0- 2 years of experience in marketing, content creation, or digital communications.
- Strong writing and editing skills with attention to detail.
- Proficiency in design tools (e.g., Canva, Adobe Suite) and presentation software.
- Experience with CMS, HubSpot, Salesforce, and email marketing platforms.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Physical Requirements:
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift 15 pounds at times.