Sr. Product Marketing Manager - Contractor

Marketing Remote, United States

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Description

ON24 is on a mission to re-imagine how companies engage, understand and build relationships with their audience in a digital world. Through our leading sales and marketing platform for digital engagement, businesses use our portfolio of webinar, virtual event and content experiences to drive engagement and generate first-party data, delivering revenue growth across the enterprise – from demand generation to customer success to partner enablement.

ON24 powers digital engagement for industry-leading customers worldwide, including 3 of the 5 largest global technology companies, 3 of the 6 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers, enabling organizations to reach millions of professionals a month for billions of engagement minutes per year with all the first-party data being captured, generated and integrated from one place. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.

The Contractor role on the Product Marketing team will be responsible for working cross-functionally with the marketing organization, customer success, product management, engineering, and technical sales to support the promotion of the ON24 Intelligent Engagement Platform. This role is dedicated to initiatives that are driving forward the ‘how-to’ content needs of the platform and supporting the data analysis with the product management team on the customer lifecycle. 
 
Responsibilities:
  • Technical Product Content – Turn product technical details into pre-recorded demo tutorials, FAQs, ‘how-to' product presentations and maintain ‘how-to’ messaging so that it can be easily understood by cross-functional marketing team members to repurpose across channels and content.     
  • Product Launches – Align with the release operations product marketing peer to understand ‘how-to’ content needs to drive product positioning internally and externally for new launches.  
  • Product Growth – Work with product management to document the customer lifecycle and the in-platform user experience using our existing tools. Collaborate in an ongoing review process with product management of key user initiatives, data analysis on user experiences gaps and growth opportunities. 
 
Skills and Experience: 
  • Bachelor's degree in marketing or related field
  • 5-10 years of B2B product marketing and/or technical content marketing experience (SaaS preferred) 
  • Experience working directly with customer success, product managers and engineering teams 
  • Ability to work independently
  • Strong organizational and project management skills 
  • Technical communication skills including translating technical concepts into ‘how-to’ presentations, demos, and other content assets
  • Experience with ON24 is a plus
  • Data-driven and experience executing growth strategies through A/B testing, user acquisition, expansion and retention is a plus
  • Experience with Pendo is a plus
ON24 is proud to be an equal employment opportunities (EEO) workplace to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, ON24 complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 
 
Pursuant to the San Francisco Fair Chance Ordinance, ON24 will consider for employment qualified applicants with arrest and conviction records. 
 
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