ON24 Careers

Responsibilities  

Strategy 

• Partner in the planning of ON24’s marketing programs across the buyer’s journey, informed by data & insights; then set the example for building and execution end-to-end 
• Drive effective promotional and follow-up strategies, ensuring marketing programs hit targets and meaningfully contribute to pipeline growth
• Document process and enforce consistency, quality, and governance across various systems
• Establish best practices, documentation, and refinement of process to optimize programs with specialized focus on use of the ON24 platform
• Think critically about shifting business needs and allow our programming to be agile; always running optimally 
• Push the limits of what is possible with digital experiences - bring innovative ideas to the table and develop forward thinking implementations of ON24 capabilities, data and integrations with marketing automation

Execution

• Coordinate the planning and execution of all foundational programming, including setting editorial calendars with stakeholders/program leads, filling out briefs, and tracking program execution through our project management tools and open communication with executional owners
• Work with Sales and Sales Development teams to ensure effective lead hand off, strengthening partnerships and driving down funnel conversion rate optimization
• Ensure all foundational programs are well designed per the buyer’s journey, operationally sound, and QA’d 
• Set developmental direction/best practices, including program objectives and messaging
• Test and refine fresh marketing approaches to reach and engage key audiences, focusing on the specific requirements of individual sales teams where appropriate
• Coordination with entire marketing team to align with go to market activity on-going and ad hoc 

Reporting

• Use DOMO, Marketo, and Salesforce reports to track campaign/program performance and inform future programs’ design  
• Use ON24 platform to guide future programs’ development 
• Use data and analytics to draw insights & continually optimize campaigns; inform internal stakeholders of performance
• Primary business KPIs will be engagement across audiences, contribution to pipeline, and revenue generation

Qualifications 

• 5-6 years of Marketing experience, ideally in B2B SaaS with specialized focus on webinar and virtual event programming 
• Deep knowledge of the ON24 platform with experience building, broadcasting and reporting on webinar success
• Experience with Salesforce and Marketo a huge plus
• Inquisitive and innovative - test and learn mentality with a hunger to leverage the latest product releases and drive innovation within the ON24 platform
• Experience reporting on campaigns using Marketo and Salesforce, DOMO or similar business intelligence tools
• Experience using analytics to draw insights & continually optimize campaigns. 
• Strong analytical, problem-solving, and decision-making skills; data driven mindset
• Strong project management skills, highly organized and strong attention to detail
• Motivated, self-starter attitude, ready to come to the table with ideas 
• Ability to work independently as well as in a team-oriented environment 
• Excellent written and oral communication skills

Perks & Benefits 

• Health benefits designed to fit the needs of you and your family — including medical, dental, and vision plans 
• Generous PTO policy and wellness days to log off and recharge 
• 11 paid company holidays for US-based employees + 1 Floating Holiday + 2 Floating Wellness days 
• Employee Stock Purchase Plan 
• 401K Plan with employer match 
• Reimbursements covering home office expenses, cell phone use, weekly team lunches, and classes for professional and personal development