Email & Database Marketing Manager

Marketing Remote, United States

Apply

Description

ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale.     
   
ON24 provides industry-leading companies, including 3 of the 5 largest global technology companies, 3 of the 5 top global asset management firms, 3 of the 5 largest global healthcare companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in San Francisco, ON24 has a wide global footprint with offices in key regions, including London, Singapore and Sydney. For more information, please visit www.ON24.com.      
   
Role Overview:   
    
ON24 is seeking an Email & Database Marketing Manager to drive executional excellence and continuous improvement for all ON24’s email and database lifecycle programs. This person will be responsible for the strategy, execution, measurement and optimization of our email channel, database segmentation strategies and nurture programs. The ideal candidate will have experience partnering with Marketing Operations and program owners to maintain a comprehensive email calendar, proactively seek areas of improvement while optimizing for database health, lead generation and funnel velocity.    
   
Responsibilities:    
  • Create strategic, performant email nurture programs that utilize automation and segmentation for pin-point relevance and real funnel impact 
  • Proactively identify database opportunities through segmentation and analysis to run highly effective, personalized campaigns for target audiences 
  • Strategize, test, and implement tactics to nurture and engage buyers based on their stage in the buyers’ journey, and move them to the next relevant stage 
  • Maintain a comprehensive email calendar, guiding program owners for optimal delivery times, email best practices and database health 
  • Analyze and report on email channel metrics, both leading and down-funnel, and create and implement strategies to consistently improve performance 
  • Act as the email marketing expert for customer-facing teams through Marketo and Outreach 
  • Perform thorough quality assurance on all emails and nurture programs to ensure error-free delivery 
  • Stay current with email marketing trends and best practices and regularly implement and communicate these opportunities with the wider team  
  • Become an expert in database segmentation and provide this knowledge as a strategic partner to other program owners on the marketing team 
  • Identify testing opportunities, execute, and report on these results to ensure team-wide adoption of best practices 
  • Measure and report on channel success using data from Marketo and SFDC, sharing results to the wider team with well-formed recommendations for improvement. 
  • Ensure email marketing compliance with applicable regulations (e.g., GDPR, CAN-SPAM)  
  • Become subject matter expert and best practice engineer for the integration of ON24 into Marketo, utilizing ON24 engagement data to enhance email programs 
Skills & Experience:     
  • 3-4+ years of success designing and executing B2B marketing programs with specialized focus on email marketing
  • Experience designing campaigns to target buyers and customers based on their lifecycle stage
  • Self-motivated strategic thinker with proven ability to manage multiple projects, set priorities, and meet deadlines.
  • Strong background in cross-functional work, effective communication, and operational diligence.
  • Demonstrated ability to successfully partner with marketing operations
  • Experience with Marketo, certification preferred
  • Experience with ON24/Marketo integration preferred 
Perks & Benefits    
  • Health benefits designed to fit the needs of you and your family — including medical, dental, and vision plans
  • Generous PTO policy and wellness days to log off and recharge
  • 11 paid company holidays for US-based employees + 1 Floating Holiday + 2 Floating Wellness days
  • Employee Stock Purchase Plan
  • 401K Plan with employer match
  • Reimbursements covering home office expenses, cell phone use, weekly team lunches, and classes for professional and personal development 
 
The base pay range for this position is $100,000 to $125,000. This range is not a guarantee of actual compensation that may be earned nor a promise of any specific pay for any specific employee, which is always dependent on relevant experience, education, skills, location, and other applicable factors.       
   
ON24 is proud to be an equal employment opportunities (EEO) workplace to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, ON24 complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.       
   
Pursuant to the San Francisco Fair Chance Ordinance, ON24 will consider for employment qualified applicants with arrest and conviction records.       
  
#LI-MK  
#LI-Remote  

Apply Apply Later
← Back to Current Openings

Share