Manager, Digital Marketing

Marketing Chicago, Illinois United States


Description

 Company: Oak Street Health 

Title: Manager, Digital Marketing 

Location: Chicago, IL (Treehouse), Hybrid Remote

Role Description:

Oak Street Health is looking for an experienced Digital Marketing Manager to oversee the strategy & management of our paid digital media channels.  The Digital Marketing Manager will be responsible for accelerating the digital paid channel growth & optimizing for effectiveness. This role will manage a direct report, Digital Media Associate, and collaborate with existing external consultant groups/agency that are responsible for various channel executions.

Core Responsibilities:

  • Leads the strategy, management and optimization of our Oak Street Health’s paid media programs (Paid Search, Paid Social, Display Media, Affiliates), including helping develop strategy in partnership with our external agency/consultant groups. 

  • Manages agency and partner relationships relative to digital marketing channels of responsibility to ensure they're meeting KPIs

  • Lead and mentor a direct report, Digital Media Associate, to carry out display and affiliate marketing efforts

  • Works closely with the Director of Digital Marketing to understand business objectives and goals, as part of the strategy development process

  • Provides proactive data-driven analysis with recommendations on what we should do more of, or improve/change to maximize channel effectiveness

  • Effectively manages budgets by planning, forecasting and reporting

  • Partners with the internal creative team to develop new digital assets that optimize new patient acquisition and conversion, including providing feedback and managing to deadlines

  • Demonstrates a passion for digital marketing by proactively finding and building recommendations on new ways to improve performance

  • Other duties as assigned

What are we looking for?

  • 4-5 years of digital advertising experience, preferably in the B2C services space (experience and success with lead generation and marketing within the healthcare industry a plus)

  • Experience translating data into strategic insights that promote successful marketing programs

  • Strong attention to detail and ability to execute on multiple priorities in a fast-paced environment

  • Comfortable working with budgets and numbers

    • Can perform advanced functions in Excel including running reports, and data analysis

  • Strong grounding in digital/technology marketing approaches

  • Excellent interpersonal, leadership, and communication skills

  • Familiarity with CRMs tools, lead generation management

  • Prior experience working with external media agencies

  • Team leader or management experience is a plus

  • US work authorization

  • Someone who embodies being “Oaky”

What does being “Oaky” look like?

  • Radiating positive energy

  • Assuming good intentions

  • Creating an unmatched patient experience

  • Driving clinical excellence

  • Taking ownership and delivering results

  • Being relentlessly determined

Why Oak Street Health?

Oak Street Health is on a mission to “Rebuild healthcare as it should be'', providing personalized primary care for older adults on Medicare, with the goal of keeping patients healthy and living life to the fullest. Our innovative care model is centered right in our patient’s communities, and focused on the quality of care over volume of services. We’re an organization on the move! With over 150 locations and an ambitious growth trajectory, Oak Street Health is attracting and cultivating team members who embody “Oaky” values and passion for our mission.

Oak Street Health Benefits: 

  • Mission-focused career impacting change and measurably improving health outcomes for medicare patients

  • Paid vacation, sick time, and investment/retirement 401K match options

  • Health insurance, vision, and dental benefits

  • Opportunities for leadership development and continuing education stipends

  • New centers and flexible work environments

  • Opportunities for high levels of responsibility and rapid advancement

 

Oak Street Health is an equal opportunity employer. We embrace diversity and encourage all interested readers to apply. 

Learn more at www.oakstreethealth.com/diversity-equity-and-inclusion-at-oak-street-health