Social Media Coordinator

Marketing New York, NY


About NYRR

New York Road Runners (NYRR) was founded in 1958 when a small group of passionate runners vowed to bring running to the people, and has grown from a local running club into the world’s premier community running organization.  NYRR’s mission is to help and inspire through running, aiming to empower people of all ages and abilities to improve their health and well-being through the power of running and fitness.

 NYRR’s year-round offerings of races, community events, programs, and training resources provide hundreds of thousands of people with the motivation, know-how, and opportunities to start running and keep running for life. NYRR’s premier event, the famed TCS New York City Marathon, attracts the world’s top professional runners and committed amateurs alike, while also raising millions of dollars annually for charity and driving economic impact for New York City.  NYRR is equally committed to the runners of tomorrow, passionately providing youth fitness programs that educate and inspire children in underserved communities in New York City, nationwide, and around the world. Headquartered in New York City, NYRR is a 501(c)(3) organization.  To learn more, please visit

 New York Road Runners is an Equal Opportunity Employer

 About the Department

New York Road Runner’s Marketing and Communications department is charged with managing the organization’s creative services, editorial, advertising, PR, pro athlete, broadcast and video, and digital operations. The team’s efforts build upon NYRR’s recent brand initiative and Run for Life platform as the organization seeks to tell the bigger NYRR story of huge positive impact; our ongoing focus on broadening our engagement with runners of all types; our efforts to strengthen our alignment with, and support of, our corporate partners; and our opportunity to unlock the power of our community in supporting our youth-and cause-related efforts.

 About the Position

The ideal candidate for this role is someone who loves social media and has a firm understanding of both the art and the science underpinning what makes people like, comment, engage, but ultimately, build a positive digital relationship with New York Road Runners.

 The person we hire for this role will be a creative thinker with experience producing social media content across all major and emerging platforms and a curiosity and openness to understanding why some things work and others don’t. A team player, they will be open to collaboration but able to build and deliver work on their own.

 The person we hire for this role must also have strong smartphone photography and videography skills, as a big part of this job is doing live coverage of our races and events. These events often happen outside of business hours, so a willingness to be flexible with working on weekends and evenings is a must! (It’s important to note that any weekend work does result in earned comp time.)

  You don’t need to have run a marathon for this job, but it’s a big plus if you are a runner and have a good understanding of the running community, particularly in New York City, as that’s going to be your audience.

  Job Responsibilities (primary and secondary duties):

  •  Manage social media process from start through completion, including planning, testing and producing
  • Manage social media marketing calendar for all departments
  • Write social media copy as necessary
  • Excellent understanding of social media best practices
  • Proofread social media content for clarity, grammar, and spelling before posting

  Job Requirements:


  • 1-2 years of social media marketing experience required
  • Experience working with social media management tools, preferably Later and Khoros

 Education & Certifications:

  • Undergraduate degree in Marketing, Communications, English Literature, Creative Writing or related discipline preferred, but not required

 Skills and Attributes:

  • Proficient with Microsoft Excel
  • Experience using web analytic software (Google Analytics a plus)
  • Experience with photo/video editing a plus
  • Excellent project management skills and the ability to prioritize multiple simultaneous projects under tight deadlines
  • Strong interpersonal, verbal, and written communication skills

 Physical Requirements

  • Must be able to produce live on-site social media coverage during NYRR’s weekend races and events

New York Road Runners is an Equal Opportunity Employer