APJ Channel Marketing Manager
Hungry, Humble, Honest, with Heart.
The Opportunity
We are seeking an experienced and dynamic APJ Channel Marketing Manager to drive impactful marketing programs and initiatives with our channel partners across the Asia-Pacific and Japan region. In this role, you will be accountable for developing and executing strategies that enable, engage, and empower our partners to drive demand generation and measurable revenue outcomes.
The ideal candidate will possess a good understanding of IT software channel ecosystem, excellent communication and project management skills, and a data-driven approach to marketing. Above all, he/ she should be a collaborative team player.
About the Team
At Nutanix, the Channel Marketing team is strategically covering across the Asia-Pacific and Japan regions, allowing for diverse perspectives and insights while fostering a collaborative environment. Our culture is hybrid, promoting flexibility while ensuring that we stay connected and work closely together to achieve our goals.
You will report to the Partner Marketing Director – Channel, OEM & Alliance APJ, who cultivates a supportive atmosphere that encourages innovation and teamwork. The work setup is designed to offer the best of both worlds, with a hybrid model requiring you to come into the office just two days a week. This arrangement allows for in-person collaboration while also granting the freedom to manage your work-life balance effectively.
Your Role
- Strategy and Planning: Collaborate with stakeholders to develop and execute partner marketing strategies aligned with company goals. Create and manage marketing plans for key resellers and distributors, overseeing execution and results.
- Partner Engagement: Demonstrated experience in building strong relationships with partners through effective two-way communication. Deliver timely and impactful messaging via newsletters, webinars, and electronic direct mails, tailored to diverse audiences.
- Partner Enablement: Provide partners with marketing resources, training, and tools. Be accountable for all aspects of monthly partner enablement webinars, from planning, speaker management and content curation to post-webinar follow-ups.
- Demand Generation: Adapt global programs for regional relevance or create local ones as needed. Oversee partner execution to drive demand and pipeline growth, ensuring the achievement of marketing and ROI goals.
- Marketing Tools: Leverage marketing automation platforms (i.e. Partner Demand Center) to execute digital campaigns, track performance, and nurture leads. Enable partners to effectively utilize these tools.
- Performance Tracking: Monitor key metrics like marketing qualified leads, marketing sourced pipeline, marketing influenced pipeline, and deal registrations weekly. Share report, insights and recommendations with partners and stakeholders.
- Collaboration: Facilitate communication and coordination across teams (marketing, sales, product, technical) to align goals, priorities, and projects. Organize cross-functional meetings and workshops to address challenges, share information, and improve workflows.
What You Will Bring
- Bachelor’s degree in Marketing, Business, or a related field.
- 8+ years of marketing experience, including 5+ years in channel partner marketing within the IT software or technology industry.
- Exceptional written and verbal communication skills, adaptable to diverse audiences.
- Proven expertise in planning, managing, and executing successful partner marketing programs with diverse partners across the APJ region.
- Proven success in delivering webinar sessions on Zoom or similar platforms, that drive high attendance and engagement, resulting in measurable outcomes.
- Familiar with both market-to and market-through partner motions.
- Experience managing KOLs or influencers in marketing campaigns.
- Proficient in marketing automation tools and CRM systems (e.g., Splash, Wrike, ZiftONE, Salesforce, Tableau).
- Strong analytical skills with expertise in tracking and optimizing marketing performance.
- Knowledge of APJ market trends, cultures, and business practices.
- Deep understanding of channel ecosystem trends, including resellers, distributors, system integrators, and service providers.
Key Competencies:
- Strategic thinking with a results-oriented mindset and hands-on approach.
- Proactive and collaborative team player with accountability for outcomes.
- Strong organizational skills, attention to detail, and ability to manage multiple projects effectively.
- Expertise in creating project plans, leveraging resources, prioritizing tasks, and executing strategies with operational excellence.
- Analytical problem-solving skills, including root cause analysis and evaluation of alternative solutions.
- Innovative thinker who translates ideas into actionable outcomes.
- Exceptional interpersonal and relationship-building skills, with the ability to influence and drive impactful results.
- Active listener who asks insightful questions to understand partner perspectives.
- Self-motivated and ability to thrive in a fast-paced, dynamic environment.
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Nutanix is an equal opportunity employer.
Nutanix is an Equal Employment Opportunity and (in the U.S.) an Affirmative Action employer. Qualified applicants are considered for employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, protected veteran status, disability status or any other category protected by applicable law. We hire and promote individuals solely on the basis of qualifications for the job to be filled. We strive to foster an inclusive working environment that enables all our Nutants to be themselves and to do great work in a safe and welcoming environment, free of unlawful discrimination, intimidation or harassment. As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations. If you need a reasonable accommodation, please let us know by contacting [email protected].