Email Marketing Program Specialist

Marketing Boston, Massachusetts Washington, District Of Columbia Chicago, Illinois Philadelphia, Pennsylvania Detroit, Michigan Henniker, United States Dallas, Texas Austin, Texas Portland, Oregon Baltimore, Maryland Honolulu, Hawaii Anchorage, Alaska Req.Num.: 19393


Email Marketing Program Specialist


Job Description

We are seeking an email marketer to drive strategic alignment and consultancy services to global stakeholders on email best practice development and deployment. This individual is a motivated marketer who is eager to expand their marketing expertise in email, drive strong cross-functional collaboration with a data-driven approach, and prioritizing the customer experience. Partnering with corporate and field marketing this role will be key in building audience-centric communication that amplifies our campaign content and messaging to drive marketing qualified leads and increase lead funnel velocity.

Primary Responsibilities

  • Provide global consultancy of email promotion, lead journey, and database segmentation strategy.
  • Manage the global email intake, providing guidance to stakeholders, and prioritizing email programs at scale.
  • Collaborate with various stakeholders through the program management system to execute email banner design, content creation, Marketo program builds, feedback, and approvals.
  • Drive optimization of email programs and lead database through performance analyses, data insights, and A/B testing.
  • Develop, implement, and evangelize the global email best practices lexicon.
  • Manage the global email deployment calendar for marketing visibility and to alert various teams when audience overlap, or inconsistent customer journey is present across mails.
  • Support the development of process improvement road maps for email campaigns.

Aptitudes and Skills

  • Collaboration and evangelism skills in advancing email campaign development and delivery methodologies.
  • Basic knowledge of email anatomy and best practices as it relates to the development of engaging email copy, creative, and customer journey.
  • Proven ability to build, support and manage resources across multiple cross-functional teams to execute high impact marketing
  • Excellent communication, presentation, project management and critical thinking skills.
  • Basic knowledge of key email performance metrics and lead funnel methodologies.

Qualifications

  • 1- 3 years related experience in digital marketing. Experience using project management tools (ServiceNow, Trello, Wrike etc.).
  • Ability to communicate and present audience analyses and actionable optimizations to influence the overall health of the business.
  • Qualified applicants should possess the ability to independently develop ideas and strategies that lead to success and the growth of the business.

About us

Founded in 2009 and headquartered in San Jose, California, Nutanix is a passionate team of 6000+ employees worldwide. Our people (we call ourselves “Nutants”) are the heartbeat of #LifeAtNutanix and one of the many things that makes Nutanix a great place to work at. We share an intellectual curiosity, a bias for action, and an obsession for our customers. We are builders and problem solvers with an entrepreneurial spirit. Above all, we celebrate what makes each of us unique. 

We’re growing fast and disrupting the computing industry. Join us and make your mark.

About our business

Nutanix is a global leader in cloud software and a pioneer in hyperconverged infrastructure solutions, making computing invisible anywhere. Companies around the world use Nutanix software to leverage a single platform to manage any app, at any location, at any scale for their private, hybrid and multi-cloud environments.

We’re an equal opportunity employer

Nutanix is an Equal Employment Opportunity and (in the U.S.) an Affirmative Action employer. Qualified applicants are considered for employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, protected veteran status, disability status or any other category protected by applicable law. We hire and promote individuals solely on the basis of qualifications for the job to be filled.

We strive to foster an inclusive working environment that enables all our Nutants to be themselves and to do great work in a safe and welcoming environment, free of unlawful discrimination, intimidation or harassment.

As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations. If you need a reasonable accommodation, please let us know by contacting [email protected]

 

 

 

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Nutanix is an equal opportunity employer.

The Equal Employment Opportunity Policy is to provide fair and equal employment opportunity for all associates and job applicants regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, or disability. Nutanix hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

Nutanix believes that associates should be provided with a working environment that enables each associate to be productive and to work to the best of his or her ability. We do not condone or tolerate an atmosphere of intimidation or harassment based on race, color, religion, national origin, gender, sexual orientation, age, marital status or disability.

We expect and require the cooperation of all associates in maintaining a discrimination and harassment-free atmosphere.