Head of Marketing, China

Marketing Beijing, China Req.Num.: 15218



You will be responsible for planning, executing, analyzing, and optimizing all marketing activities in China. The primary goals of this position are to increase awareness, drive demand, and scale the business through both OEM and partners for Nutanix products and solutions. You will work closely with the local sales and partner teams, the APJ marketing team, and our go-to-market partners to execute product launches, events, demand generation programs, digital programs, channel and OEM partner activities.

Job Responsibilities:
  • Build and maintain relationships with the local sales teams, channel partners, and technology alliance partners.
  • Develop deep understanding of target audience, including pain points, spending profiles, key projects and initiatives, and competing solutions, in each region.
  • Align and customize global campaigns to fit regional needs.
  • Develop marketing plans with all sales teams and top channel partners on a quarterly basis and conduct QBRs to measure results.
  • Execute multi-touch demand generation programs that build pipeline to meet quarterly goals.
  • Identify relevant industry events. Secure appropriate level of participation.
  • Coordinate and manage all regional events, including seminars, tradeshows, networking events, and user group meetings.
  • Measure ROI for all activities and analyze the sales funnel to identify areas for continual improvement.
  • Identify and develop customer success stories that can be used as public references and case studies.
  • Participate in social media and engagement in local markets.
  • Lead localization plan / distribution of marketing materials

The Candidate
You are strategic enough to direct next steps and create best routes to market, whilst at the same time being comfortable working hands on and participating in events and presentations.
Working for a fast paced tech startup excites you; you want to have the opportunity to own the regional marketing strategy and execution. Obviously, you have comprehensive experience in marketing, but more importantly you want to be part of this because you are eager to grow and create. You are a team player and love working with smart creative and motivated people.
Welcome to Nutanix!

Job Requirements:
  • 10+ years experience in sales and/or marketing, with specific experience in marketing. You have an “own the business” mentality
  • Solid understanding of datacenter infrastructure and virtualization technologies.
  • You are a good story teller, architect, analyst and team player
  • Deep understanding of all modern demand generation channels and when to deploy each type of activity for maximum effectiveness.
  • Experience with Salesforce.com and marketing automation solutions such as Marketo.
  • Strong project management skills and ability to perform in fast-paced and high-energy environment.
  • Extensive experience in localizing and executing global integrated campaigns, with a demonstrated track record of exceptional achievement in field marketing for high-tech B2B companies.
  • Bachelor’s degree in marketing, economics, business administration, mathematics, or statistics from top university.
  • The scope of responsibilities for this role is territorial based. Travel will be required and is anticipated to be approximately 30% of the time. A comprehensive competitive compensation program will be tailored to the chosen candidate.

Nutanix is an equal opportunity employer.

The Equal Employment Opportunity Policy is to provide fair and equal employment opportunity for all associates and job applicants regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, or disability. Nutanix hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
Nutanix believes that associates should be provided with a working environment that enables each associate to be productive and to work to the best of his or her ability. We do not condone or tolerate an atmosphere of intimidation or harassment based on race, color, religion, national origin, gender, sexual orientation, age, marital status or disability.
We expect and require the cooperation of all associates in maintaining a discrimination and harassment-free atmosphere.

Nutanix is an equal opportunity employer.

The Equal Employment Opportunity Policy is to provide fair and equal employment opportunity for all associates and job applicants regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, or disability. Nutanix hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

Nutanix believes that associates should be provided with a working environment that enables each associate to be productive and to work to the best of his or her ability. We do not condone or tolerate an atmosphere of intimidation or harassment based on race, color, religion, national origin, gender, sexual orientation, age, marital status or disability.

We expect and require the cooperation of all associates in maintaining a discrimination and harassment-free atmosphere.