Senior Marketing Operations Specialist
Hungry, Humble, Honest, with Heart.
The Opportunity
We are looking for a highly technical, hands-on Senior Marketing Operations Specialist to join our Global Technology Operations team. This role will serve as a core technical owner of funnel architecture, attribution and marketing technology systems, partnering closely with Marketing, Sales, Analytics, IT and external vendors to scale demand generation, improve data quality and drive operational efficiency.
This is a senior individual contributor role for someone who can independently design, build, and optimize complex, scalable systems across the lead-to-revenue lifecycle. You will own critical components of the marketing technology ecosystem end-to-end from defining requirements and architecting solutions to implementing workflows, integrations, and automation.
The ideal candidate combines deep technical expertise with strong business acumen, and is comfortable operating in ambiguity, prioritization and driving initiatives that directly impact pipeline and revenue. This role will also play a key part in shaping the martech roadmap, evaluating new technologies, and continuously improving how we leverage systems and data to support global growth.
Core Responsibilities:
Funnel Architecture and Lifecycle Management
- Own the end-to-end lead-to-revenue funnel design across marketing and sales systems (e.g., Salesforce, MAP, CDP).
- Define and enforce lifecycle stages, lead statuses and routing logic.
- Partner with Theater Operations and Marketing/Sales to continuously identify gaps and optimize conversion rates
- Diagnose funnel leakage and implement structural fixes (not just reporting on it).
Attribution Measurement & Execution Strategy
- Design and maintain multi-touch attribution models aligned to business goals.
- Ensure accurate campaign and touchpoint tracking across all channels.
- Translate attribution insights into actionable recommendations
Salesforce & Martech System Ownership
- Act as the primary technical owner for Salesforce marketing data model and related integrations
- Design and maintain scalable architectures across tools (MAP, enrichment vendors, CDP, analytics platforms).
- Lead system configuration, automation, and data flow design (workflows, APIs, sync logic).
- Evaluate and implement new martech tools as needed.
Reporting Infrastructure & Insights Enablement
- Enable reliable funnel and attribution reporting (not necessarily owning dashboards, but ensuring clean inputs)
- Partner with analytics team to define models and metrics
- Ensure stakeholders trust the data by owning upstream accuracy
What you will bring:
- 5+ years of Marketing Operations or Revenue Operations experience, with deep hands-on ownership of Salesforce and Marketing Funnel architecture in a B2B environment
- Proven experience designing and scaling lead-to-revenue funnels, including lifecycle stages, lead statuses
- Strong expertise in Salesforce data models, workflows and integrations, with ability to architect and optimize complex system ecosystems
- Demonstrated experience building and maintaining attribution models (multi-touch, first/last touch or custom) and ensuring data integrity across channels
- Advanced proficiency in marketing automation and technology operations with a focus on scalability and efficiency - not just execution
- Experience with tools such as Leandata, Salesforce, Adobe Measure, CaliberMind or similar solutions for data orchestration, attribution and routing
- Strong understanding of data architecture, data flows, and system integrations (APIs, sync logic, data transformations)
- Ability to operate independently and lead technical initiatives end-to-end, from problem definition through implementation and optimization
- Experience with AI tools is a plus
About the Team
The Marketing Operations team, led by Vivek Bathina, Director of Marketing Operations, is focused on leveraging data, automation and scalable marketing technologies to power and optimize global demand generation. Vivek brings more than a decade of experience in Marketing Operations, building and leading high performance teams that drive measurable business impact. The team partners closely with stakeholders across Marketing, Sales, Analytics, IT to design and execute campaigns, implement and scale martech solutions, and measure pipeline performance and marketing effectiveness. We play a critical role in ensuring data integrity, operational efficiency and actionable insights across the entire lead-to-revenue funnel. Marketing Operations sits within the broader Global Demand Center Operations organization, led by Brad Harwell, Senior Director of Demand Center Operations. This organization supports global initiatives across multiple functions, providing strong cross-functional collaboration and opportunities to work on high-impact, strategic projects at scale.
The pay range for this position at commencement of employment is expected to be between USD $120,000 and USD $140,000 per year.
However, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors. Our application deadline is 40 days from the date of posting. In good faith, the posting may be removed prior to this date if the position is filled or extended in good faith.
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Nutanix is an equal opportunity employer.
Nutanix is an Equal Employment Opportunity and (in the U.S.) an Affirmative Action employer. Qualified applicants are considered for employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, protected veteran status, disability status or any other category protected by applicable law. We hire and promote individuals solely on the basis of qualifications for the job to be filled. We strive to foster an inclusive working environment that enables all our Nutants to be themselves and to do great work in a safe and welcoming environment, free of unlawful discrimination, intimidation or harassment. As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations. If you need a reasonable accommodation, please let us know by contacting [email protected].