Senior Email Audience Marketing Specialist

Marketing San Jose, California United States Req.Num.: 19392


Senior Email Marketing Specialist

Job Description

We are seeking an experienced audience architect to develop and execute global audience strategies for Nutanix marketing campaigns. This person has a critical role in how we orchestrate and target audiences across marketing activities to increase lead/contact engagement, funnel velocity, and retention. Reporting to the Manager of Engagement and Growth this person will own the development, implementation, and governance of the global audience strategy that feeds our omni-channel engine. This key individual will be responsible for combining their digital marketing experience and marketing technology aptitude in Adobe Audience Manager, Target, Salesforce, Marketo or similar technologies to drive cohesive and personalized experiences.

Primary Responsibilities

  • Define, implement, and govern the global audience, segmentation, and taxonomy strategy across global marketing inclusive of the go-to-market strategy for leveraging our Adobe Marketo stack, specifically Audience Manager, Target, and Marketo.
  • Partner with web, paid media, media agencies, campaigns and MOPs to track and activate audiences across ad platforms.
  • Consultant and collaborate with paid media managers, global agencies, and MOPs to define and implement retargeting strategies leveraging our 1st party database in alignment with the overall audience and segmentation strategy.
  • Develop audience testing plans and drive optimization in the performance of increasing velocity and nurturing prospects/customers through their buying journey.
  • Own the global taxonomy and development of standardized utm parameters and the utm generator to ensure consistent and effective use across the globe for streamlined reporting.
  • Establish benchmarks and analyze audience behavior across marketing channels and communicate trends and opportunities to internal & agency teams.

Aptitudes and Technical Skills

  • Possess knowledge of Adobe Marketo and/or a combination of various marketing technologies (Audience Manager, Experience Manager, Target, Analytics, Marketo/Eloqua/Hubspot, Outreach, Salesforce, Datorama, Tableau).
  • Qualified applicants have prior experience and knowledge in omni-channel strategies and customer journey mapping across (SEM, social, programmatic, email, and sales engagements).
  • Strong project management & prioritization skills.
  • Ability to collaborate, drive project milestones, and timeline expectations with global stakeholders.

Qualifications

  • 2 – 3+ years related experience in digital marketing; 1 – 2 years of driving audience and segmentation strategies
  • Digital agency experience a plus but not required, experience in or tenured collaboration across marketing disciplines (paid search, paid social, programmatic DSPs, ad operations and/or audience strategy).
  • Strong analytical, communication and presentation skills to communicate audience analyses and actionable optimizations to influence the overall health of the business.
  • Qualified applicants should possess the ability to independently develop ideas and strategies that lead to success and the growth of the business.

About us

Founded in 2009 and headquartered in San Jose, California, Nutanix is a passionate team of 6000+ employees worldwide. Our people (we call ourselves “Nutants”) are the heartbeat of #LifeAtNutanix and one of the many things that makes Nutanix a great place to work at. We share an intellectual curiosity, a bias for action, and an obsession for our customers. We are builders and problem solvers with an entrepreneurial spirit. Above all, we celebrate what makes each of us unique. 

We’re growing fast and disrupting the computing industry. Join us and make your mark.

About our business

Nutanix is a global leader in cloud software and a pioneer in hyperconverged infrastructure solutions, making computing invisible anywhere. Companies around the world use Nutanix software to leverage a single platform to manage any app, at any location, at any scale for their private, hybrid and multi-cloud environments.

We’re an equal opportunity employer

Nutanix is an Equal Employment Opportunity and (in the U.S.) an Affirmative Action employer. Qualified applicants are considered for employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, protected veteran status, disability status or any other category protected by applicable law. We hire and promote individuals solely on the basis of qualifications for the job to be filled.

We strive to foster an inclusive working environment that enables all our Nutants to be themselves and to do great work in a safe and welcoming environment, free of unlawful discrimination, intimidation or harassment.

As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations. If you need a reasonable accommodation, please let us know by contacting [email protected]

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Nutanix is an equal opportunity employer.

The Equal Employment Opportunity Policy is to provide fair and equal employment opportunity for all associates and job applicants regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, or disability. Nutanix hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

Nutanix believes that associates should be provided with a working environment that enables each associate to be productive and to work to the best of his or her ability. We do not condone or tolerate an atmosphere of intimidation or harassment based on race, color, religion, national origin, gender, sexual orientation, age, marital status or disability.

We expect and require the cooperation of all associates in maintaining a discrimination and harassment-free atmosphere.