Director, Product Marketing
Description
At NRC Health, we promise to help our customers bring Human Understanding to healthcare for their patients and communities. Our associates are at the heart of delivering that promise, so we promise that same Human Understanding to each other. Come where culture is everything.
Our associates. . .
Have Purpose – we do work that matters for our partners, the community, and the healthcare industry.
Innovate with us to move healthcare forward.
Give back to the community with paid volunteer time off.
Think Boldly – we have big ideas and are empowered to “think like an owner.”
Fit your role and do what you love.
Grow and develop along a career path designed by you.
Feel Connected – our favorite thing about our workday is each other.
Support one another – no one says, “That’s not my job.”
Celebrate with each other at beer:30, virtual events, and company gatherings.
Be Understood – we are each unique and want to live our best lives at work and home.
Let life happen with My Time Off, a form of unlimited vacation, and up to 12 weeks paid for parental and emergency leave.
Live healthy with complimentary lifestyle and financial coaches, a wellness program, and a comprehensive insurance plan.
Who we want
- Are you passionate about driving success through strategic marketing initiatives?
- Do you excel at developing clear and compelling product positioning that resonates with customers?
What you will do
The Director, Product Marketing is responsible for developing and executing comprehensive marketing strategies to drive awareness, adoption, and revenue growth for our innovative healthcare experience solutions. You’ll collaborate with cross-functional teams to develop and execute go-to market strategies for new product launches and feature releases, ensuring timely and successful launches. You’ll develop clear and compelling product positioning and messaging that resonates with target customers and differentiates our solutions in the marketplace. This role also leads campaigns and marketing automations functions to execute marketing strategies as well as creates and implements effective marketing strategies aligning with the company's overall business objectives that drive brand awareness and product adoption. This role partners with Sales Enablement to develop sales materials including demonstrations, presentations, and competitive battlecards. You’ll also work closely with the content marketing team to identify needs for and to develop high-quality marketing collateral, including product brochures, website content, blog posts, white papers, and case studies. This role also leads the win/loss analysis program to understand decision making, incorporate learnings into deal strategy, and communicate findings with sales and sales enablement leadership.
What you need
- Bachelor’s degree in marketing or communications field
- 7+ years of relevant work experience required; healthcare and/or B2B experience is preferred
- Proven experience in product marketing, including product launch
- MS Office Suite required, familiarity with social media and Adobe Creative Suite
- Ability to travel up to 20%
Compensation
In the spirit of pay transparency, we are excited to share the base salary range for this position is $125,000 - $168,250, exclusive of fringe benefits. If you are hired at NRC Health, your final base salary compensation will be determined based on factors such as skills, education, and/or experience. In addition to those factors – we believe in the importance of pay equity and consider internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the full base salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future and continued salary growth. We also offer a generous compensation and benefits package. For more information on specific benefits, please refer to our Careers Page.
NRC Health is not currently hiring in DE, HI, LA, MD, NJ, RI, D.C. While this position may allow for a work from home environment, candidates must live in the Lincoln, Nebraska and surrounding areas.
In general, NRC Health’s positions are closed within 45 days. However, factors such as candidate flow and business necessity may require NRC Health to shorten or extend the application window. We encourage our prospective candidates to submit their application expediently so as not to miss out on our opportunities.
Diversity, Equity, Inclusion & Belonging
At NRC Health, Diversity, Equity, Inclusion & Belonging are essential to our mission as a company devoted to greater Human Understanding. For information about our efforts in this area, please refer to our DEI&B webpage and our Equal Employment Opportunity policy.
Have Purpose. Think Boldly. Feel Connected. Be Understood.