Paid Social Media Specialist

Corporate Burnsville, Minnesota


The Northern Tool Team is searching for someone who is innovative and hungry for impact. Someone that has a strong background in creating paid ad campaigns to join our team as a Social Media Marketing Specialist!


To maximize the effectiveness of Northern Tool’s digital marketing programs, with primary focus on paid social media channels, in order to grow sales, drive new customers, increase market share, spread awareness and improve return on omni-channel advertising investment.


1. Lead the strategy development, planning and process, reporting and analysis as well as day-to-day execution for Northern Tool’s Facebook paid advertising program.

2. Develop and implement paid social strategies that drive revenue and customer acquisition while meeting program return on investment goals. Monitor and report on campaign performance for continuous program optimization.

3. Create, publish, and edit paid social media advertising campaigns and content utilizing Facebook’s Ads Manager platform to ensure success across the lifetime of campaigns.

4. Analyze and report on paid social media campaign performance across multiple KPIs and identify areas of opportunity for campaign enhancement and optimization.

5. Update daily, weekly and monthly reports for advertising campaigns to help identify opportunities and trends across the key performance indicators of assigned digital marketing programs.

6. Collaborate with internal teams, including Marketing Analytics, Creative/Design, IT, Product and Campaign Marketing, merchandising plus Northern Tool’s Facebook Rep to ideate on paid social media campaign creation, testing, technology enhancements and program analysis.

7. Moderate and manage social media customer comments and conversations on paid social ads and collaborate with Customer Service and other internal teams as necessary to resolve customer issues.

8. Develop, execute and optimize audience/targeting levers, advertising content, campaign structure, and landing pages for each ad campaign using best practices and analytics.

9. Help identify and present relevant digital advertising placements to key customer segments including retail-trade, business-to-business (B2B), high lifetime value, new customer acquisition and similar across social media programs.

10. Contribute to the development of testing strategies including audience, creative, and content variations.

11. Support digital marketing team in day-to-day online marketing tasks including but not limited to, ad hoc reporting, marketing campaign optimizations, competitive reviews, program performance monitoring, and promotional initiatives.

12. Stay current with social media trends and platform functionality to ensure Northern Tool continues to develop innovative and authentic paid content that drives engagement, customer acquisition, store traffic and sales.

13. Keep up-to-date with industry trends relating to digital marketing best practices and online analytics.

14. Keep supervisor and others informed of important developments, potential problems and related information necessary for effective management. Coordinates and communicates plans and activities with others, as appropriate, to ensure a coordinated work effort and team approach.

15. Perform related work as apparent or assigned.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.

• Bachelor’s degree in marketing, finance, statistics or related field.
• At least 3 years paid social media marketing experience.
• Experience with Facebook Ads Manager platform required.
• Intermediate experience using Microsoft Office software.
• Ability to exercise independent judgment in making decisions.
• Ability to multi-task and prioritize projects while maintaining high attention to detail and organization.
• Ability to establish procedures that contribute to achieving department and/or corporate objectives.
• Strong communication skills, including ability to communicate well with other departments, all levels of management and vendors.
• Ability to be involved in internal complex discussions and situations.
• Ability to analyze current processes and suggest ways of streamlining or improving them.
• Ability to solve and analyze new and recurring problems independently, according to defined work practices and policies.
• Demonstrates Northern Tool + Equipment’s 12 Core Competencies.

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Frequently required to sit, use hands to handle objects and talk or hear
• Frequent wrist and/or hand movement is required
• Frequently required to speak and hear to give and receive detailed information, in person or over the phone
• Occasionally required to stand, walk and reach with hands and arms
• Specific vision abilities required include close vision, distant vision and the ability to adjust focus