Digital Marketing & Analytics Specialist

Marketing & Innovation / Marketing et Innovation Toronto, Ontario

Position at Northbridge Financial Corporation

“The Power of Together”

Join Northbridge, a growing dynamic company that has a long and rich Canadian history in providing innovative insurance solutions to customers nationwide.

Northbridge Financial Corporation is a leading commercial property and casualty insurance company that’s been helping protect Canadian businesses for more than 90 years. We’re 100% Canadian!

We offer a wide range of creative solutions to our customers through our Northbridge Insurance, TruShield Insurance and Federated Insurance brands where we strive to create a fair and friendly culture, upheld by the foundation of our five corporate values: respect, passion, connectedness, creativity, and excellence.

By continually striving to challenge the status quo, and by focusing on helping the customers we have the privilege of insuring achieve the possibilities of their business, we’ve been able to build our reputation as one of Canada’s largest commercial insurance providers.

To help us continue to build on this success, we’re committed to attracting, developing and retaining the best people.

Be part of a team that’s passionate about making a difference every day, fuelled by our entrepreneurial spirit and where everyone owns a part of our success. Our company has had an amazing journey so far, and our future is full of new possibilities!

Located in the heart of Toronto’s Financial District, our head office is easily accessible by TTC and GO Transit, and within walking distance to the Eaton Centre, Scotiabank Arena, Rogers Centre, and CN Tower. As a national property and casualty commercial insurance provider, we also have offices across Canada.

Position Summary 

The Digital Marketing & Analytics Specialist is responsible for developing digital marketing campaigns that support search, display and social marketing initiatives. The ideal candidate will have a passion for data and analytics, be extremely organized, self-motivated, and a team player.

What you will be doing:

  • Responsible for development and day-to-day management of digital marketing programs and online ad campaigns, including daily bid and budget management;
  • Work alongside digital marketing and brand teams to develop and report on integrated online campaigns, including SEO, email marketing, and social platforms;
  • Create, execute, & report on organic search and conversion rate optimization strategies in collaboration with other internal teams
  • Work closely with development team to solve technical SEO issues;
  • Actively monitor/manage campaign pacing and performance, optimizing bidding strategy based on real-time data;
  • Consolidate metrics and provide monthly, quarterly and YoY reports to senior level management, providing guidance for program optimization;
  • Manage PPC budget reconciliations and monthly allocations;
  • Conduct online research of digital media trends, tools, opportunities, and competitive data, recommending strategies based on learnings.

What we are looking for:

  • A minimum of three years’ work experience in a similar role, creating and reporting on paid search campaigns in Google AdWords & other platforms
  • Demonstrable experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Proficient in Content Management Systems (such as WordPress)
  • Experience establishing and reporting on key success metrics

What sets you apart:

  • Must be experienced in working with an external SEM agency on complex and integrated digital ad buys
  • Demonstrable quantitative and analytical skills, and experienced with relevant digital analytics and reporting tools, including Data Studio
  • Significant knowledge of paid search, display, mobile, video, and social campaigns including creative guidelines, targeting and trafficking principals
  • Experience with CRO, A/B and landing page testing
  • Must be highly creative and enjoy self-directed research to determine new strategies to optimize conversions
  • Strong communication and organizational skills
  • Solid knowledge of website analytics tools (Google Analytics, SEM Rush)

What We Have to Offer:

  • Northbridge Cares program – volunteer day and donation matching
  • Generous paid time off, including personal days. Flexible work hours as well as early departure opportunities
  • Flexible Group Benefits Plan – medical, dental, insurances
  • Defined Contribution Pension Plan + Optional Group RRSP
  • Northbridge Employee Share Purchase Plan
  • Education Assistance Program
  • Employee Assistance plan
  • Staff Insurance - discount on home, automobile and pet insurance
  • Plus, the opportunity to contribute to the success of Northbridge through sharing your knowledge and experience while learning from others!

Application Process:

Northbridge welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Interested, qualified candidates are encouraged to apply.

All offers of employment are conditional upon satisfactory background and reference checks, including a criminal record check, credit check, and employment and educational verifications.