Public Sector Marketing Manager
Description
About the Role
NinjaOne is growing, and we're looking for a highly skilled and motivated Public Sector Marketing Manager to join our team. This is an exciting opportunity to be at the forefront of driving growth in the public sector market, primarily within Federal sectors. You'll leverage your strategic marketing expertise to develop and execute high-impact campaigns that increase awareness, generate demand, and position NinjaOne's solutions as leaders in the space. A key part of this role will be building and activating channel and partner programs — collaborating with resellers, distributors, and strategic partners to extend our reach and accelerate pipeline in the public sector. As a key member of the marketing team, you'll work closely with cross-functional partners, channel teams, and the broader partner ecosystem to shape and influence NinjaOne's public sector strategy — making a real impact on the company's growth trajectory. We're seeking a dynamic, results-driven individual with a deep understanding of the public sector and experience marketing through and with channel partners to lead key initiatives that accelerate demand and support our rapid expansion in this critical market.
Location - We are flexible on remote working from home, if you are located in the USA and reside in one of the following states – MD or VA. We have physical offices in Austin, TX and Tampa, FL.
Travel Requirement - Up to 40% representing NinjaOne at key industry events, product launches, and customer engagements.
What You’ll be Doing
- Develop and execute strategic marketing plans to drive growth in the public sector (Federal, State & Local Government, K12-Higher Education) by leveraging a mix of face-to-face, digital, email, content, and targeted campaigns — including channel and partner-led motions.
- Identify and capitalize on trends and opportunities within the public sector to accelerate market penetration and demand generation, with a focus on scaling through channel and partner ecosystems.
- Lead cross-functional teams and third-party agencies to create targeted messaging, content, and positioning that resonates with public sector stakeholders, channel partners, and resellers.
- Build and nurture relationships with key internal stakeholders (sales, sales ops, marketing, channel teams) and external partners (resellers, distributors, vendors, associations) to ensure strategic alignment and campaign success.
- Design and execute partner marketing programs — including MDF-funded campaigns, co-marketing initiatives, and enablement resources — to drive pipeline through the channel.
- Analyze campaign performance across direct and channel-sourced pipeline, providing actionable insights to optimize future marketing efforts and increase ROI.
- Develop and manage budgets for marketing campaigns, including partner and channel marketing funds, ensuring resources are allocated effectively and efficiently.
- Represent NinjaOne at industry events and conferences, with 25%+ travel required, to enhance brand presence, generate leads, and strengthen partner relationships.
- Work closely with sales teams and channel partners to ensure alignment and support the achievement of revenue targets.
- Collaborate with extended marketing and channel teams to leverage best practices and optimize resources for the public sector market.
- Provide regular updates and reports to senior management, highlighting marketing initiatives, channel contribution, and results.
- Uphold brand consistency by adhering to company branding and messaging guidelines across all marketing materials, including partner-facing content.
- Other duties as needed.
About You
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in marketing, with a proven track record in public sector markets (specifically Federal), including experience marketing through channel partners and resellers.
- Demonstrated expertise in developing and executing integrated marketing strategies across digital, content, email, face-to-face, and partner-led channels.
- Strong understanding of public sector dynamics and the channel ecosystem, with the ability to identify growth opportunities and drive results through both direct and partner-led motions.
- Proven ability to build and maintain relationships with internal teams (sales, marketing, channel) and external stakeholders (channel partners, resellers, distributors, vendors, associations).
- Experience designing and managing partner marketing programs, including co-marketing campaigns, MDF allocation, and partner enablement initiatives.
- Highly analytical, with a strong ability to measure and optimize campaign performance across direct and channel-sourced pipeline, and translate data into actionable insights.
- Experience managing significant marketing budgets, including partner and channel marketing funds, ensuring effective allocation of resources to meet objectives and drive ROI.
- Proven experience representing a company at industry events and generating qualified leads through effective networking, brand exposure, and partner engagement.
- Strong communication and collaboration skills, with the ability to lead cross-functional initiatives that drive alignment across sales, channel, and marketing teams.
- You align with our values Curiosity, Integrity, Kindness, Humility, & Builders and are committed to creating an environment where these values flourish in our teams.
About Us
NinjaOne unifies IT to simplify work for nearly 40,000 customers in 140+ countries.
The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. By automating IT and managing all endpoints, organizations give employees a great technology experience at work. NinjaOne is obsessed with customer success and has retained a 98% customer satisfaction score for more than 5 years.
What You’ll Love
We are a collaborative, kind, and curious community.
We honor your flexibility needs with full-time work that is hybrid remote.
We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance.
We help you prepare for your financial future with our 401(k) plan.
We prioritize your work-life balance with our unlimited PTO.
We reward your work with opportunity for growth and advancement.
Additional Information
This position is NOT eligible for Visa sponsorship.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.
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