Customer Lifecycle Marketing Manager EMEA
Description
About the Role
As the Customer Lifecycle Marketing Manager for EMEA, you will execute the execution of customer expansion, adoption, and engagement programs across the EMEA region. This role focuses on translating global customer lifecycle marketing strategy into regionally relevant programs that drive upsell, cross-sell, retention, and long-term customer value. Reporting to the Director, Customer Lifecycle Marketing, you will partner closely with EMEA leaders across Customer Success, Sales, Product Marketing, and Advocacy to deliver measurable impact across the customer lifecycle. You will balance global consistency with local nuance, ensuring EMEA customers receive meaningful, timely, and data-driven engagement at every stage.
Location - Berlin, Germany
What You’ll Be Doing
EMEA Expansion & Adoption Programs
- Execute EMEA-focused customer lifecycle marketing programs that support upsell, cross-sell, product adoption, and renewals
- Localize global expansion and lifecycle stage frameworks to reflect EMEA market dynamics, customer maturity, and buying behavior
- Partner with EMEA Customer Success and Sales leaders to align programs to regional renewal and expansion motions
Cross-Functional Partnership
- Collaborate with Customer Success and Data teams to identify expansion opportunities, risk signals, and advocacy candidates
- Partner with Product Marketing to localize messaging, surface EMEA customer insights into global strategy, and align with broader GTM priorities
- Work with Advocacy and Community teams to elevate EMEA customer stories through case studies, events, and thought leadership
Customer Insights & Measurement
- Own and report on EMEA lifecycle campaign performance KPIs for expansion pipeline, retention and product adoption outcomes, as well as engagement
- Leverage Salesforce, Pardot, Pendo, 6sense, Tableau, Power BI, and related tools to connect customer behavior to revenue impact
- Translate performance insights into clear, actionable recommendations that improve targeting, campaign effectiveness, and regional results
Lifecycle & Journey Execution
- Execute EMEA customer lifecycle programs from onboarding through renewal and advocacy, tailoring touchpoints based on stage, behavior, and customer profile
- Refine regional customer journeys to reduce friction, accelerate activation, and improve long-term expansion outcomes
- Partner with Content and Product Marketing to develop and deploy assets aligned to lifecycle stage, persona and regional needs
Customer Engagement & Advocacy
- Plan and execute EMEA customer-specific events, such as user groups, webinars, regional events, and connect customers with speaking opportunities
- Identify and nurture customer champions for case studies, awards, and peer-led advocacy initiatives
- Ensure globally aligned yet regionally authentic customer engagement experiences that strengthen retention and brand affinity
- Manage customer swag fulfillment and incentive programs through Reachdesk
Optimization & Scale
- Design and execute A/B and multivariate testing to optimize lifecycle performance, adoption, segmentation, and revenue outcomes
- Continuously refine targeting and messaging based on behavioral, engagement, and product usage insights, surfacing regional learnings that inform global lifecycle strategy and prioritization
- Other duties as assigned
About You
- 5+ years of B2B SaaS customer or lifecycle marketing experience
- Experience building targeted, behavior-driven lifecycle programs across the customer journey
- Proven track record of driving measurable expansion pipeline and renewal impact through lifecycle marketing programs
- Experience executing global lifecycle frameworks within regional markets while adapting to local customer nuances
- Experience applying experimentation frameworks to improve lifecycle performance and revenue outcomes
- Comfort working cross-functionally with Customer Success, Sales, Product Marketing, and Advocacy
- Hands-on experience with CRM, marketing automation, product analytics, and BI tools tied to revenue outcomes
- Strong analytical, communication and project management skills, with the ability to turn insight into action
- Ability to operate with urgency and clarity in a fast-scaling, ambiguous environment
- Industry experience in IT, MSP, cyber security, or endpoint management required
- Embody and lead in NinjaOne’s values—Curiosity, Integrity, Kindness, Humility, Builders creating an environment where these values thrive
About Us
NinjaOne unifies IT to simplify work for more than 35,000 customers in 140+ countries. The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. By automating IT and managing all endpoints, organizations give employees a great technology experience at work. NinjaOne is obsessed with customer success and has retained a 98% customer satisfaction score for more than 5 years.
What You’ll Love
Our flexible working hours with hybrid office options enable you to successfully balance your personal life and your job
Grow personally and professionally with one of the fastest growing companies
Enjoy your lunch covered by NinjaOne 3 times a week at the office
Grow personally and professionally with one of the fastest growing companies
Enjoy your lunch covered by NinjaOne 3 times a week at the office
Access to our Corporate Benefits Platform (with discounts for brands such as Expedia, FitX, Zalando and many more)
Develop your skills through our renowned training platform
Receive competitive compensation
Collaborate with a curious, kind, international and intercultural workforce
Enjoy your work environment with its location in the heart of Berlin, directly at the Alexanderplatz (close to all transit)
Receive competitive compensation
Collaborate with a curious, kind, international and intercultural workforce
Enjoy your work environment with its location in the heart of Berlin, directly at the Alexanderplatz (close to all transit)
Additional Information
This position is NOT eligible for Visa sponsorship.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.
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