Content Marketing Manager

Marketing / Product Marketing Salt Lake City, Utah Hoboken, New Jersey Job Number: 15307

Position at NICE CXone

Internal Job Title: Content Marketing Manager

Job Posting Title: Content Marketing Manager

Location:  Salt Lake City, UT

Description

We are looking for a talented Content Marketing Manager to join our growing, hardworking, and winning product marketing team. If you love writing and creating marketing content, then keep reading! We need you to take project ownership of creating compelling marketing content for use in worldwide digital marketing campaigns, account-based marketing (ABM), thought leadership research, website, blogs, and more.

What you will get to do in this role

  • Accelerate lead creation, conversion, and revenue by providing compelling and high engagement content
  • Using data, research, and collaboration, create B2B marketing content tailored to key audiences and personas, in a variety of formats including video, webinars, short and long form, infographics, blogs, SEO pages, etc., that build brand preference, audience engagement, digital authority, and website traffic
  • Work collaboratively with stakeholders including segment, product and channel marketing; PR, demand generation and marketing operations leaders; subject matter experts and external agencies 
  • Create B2B marketing content that builds brand preference, audience engagement, digital authority, and website traffic
  • Publish and activate content using content management processes tools and systems
  • Evangelize strategy and process throughout the marketing organization
  • Collect, analyze, and report on content marketing KPIs to inform and optimize ongoing content marketing efforts

 

Required education and experience

  • Prefer BA in English, journalism.  Will consider BA in marketing, liberal arts, media, or communications
  • Minimum of two years related experience (e.g. publishing, editorial, journalism, content marketing, copywriting, digital marketing)
  • Experience creating content for retail, financial services, or healthcare industries
  • Demonstrated ability to quickly learn and understand new concepts, tools, and markets
  • Ability to successfully work across teams
  • Understanding of digital marketing tactics
  • Project management experience preferred
  • Related market and industry experience preferred

NICE is committed to provide an environment based on equal opportunity for all qualified applicants and employees. It is the policy of NICE to afford equal employment opportunities to qualified individuals, regardless of age, race, color, creed, religion, citizenship, ancestry, national origin, sex, gender, pregnancy, mental or physical disability, marital status, veteran status, service in the Armed Forces, sexual or affectional orientation, atypical hereditary cellular or blood traits, genetic information, status as a victim of domestic or sexual violence, and/or any other status protected by any applicable federal, state and/or local statute or regulation.